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Mike Gorun's Blog Posts Tagged 'revenue' (29)

Creating Brand Advocates Is Not as Hard as You Think

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become…

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Added by Mike Gorun on February 6, 2018 at 6:30am — No Comments

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, Im completely violating the first rule of the fight club. 

However, my guess is…

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Added by Mike Gorun on December 4, 2017 at 7:30am — No Comments

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expe…

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Added by Mike Gorun on September 29, 2017 at 6:30am — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments

Text Messages: Google’s Wake-Up Call to Dealers

Texting is by far the most…

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Added by Mike Gorun on August 22, 2017 at 6:30am — No Comments

When It Comes to Customers Don’t Judge a Book By Its Cover

Almost every salesperson or manager tha…

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Added by Mike Gorun on August 8, 2017 at 7:00am — No Comments

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

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Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments

Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to…

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Added by Mike Gorun on June 27, 2017 at 6:46am — No Comments

Make Sure Your Customers Complain

An interesting title for a blog, I know. But an…

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Added by Mike Gorun on June 6, 2017 at 6:37am — No Comments

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer,…

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Added by Mike Gorun on May 30, 2017 at 7:27am — No Comments

5 Things That Make a Great Customer Experience

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at…

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Added by Mike Gorun on May 16, 2017 at 5:41am — No Comments

Do You Really Know Why Your Dealership is Growing?

It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this…

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Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments

How to Capture More Revenue Without Much Effort

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.

 

Consumers want…

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Added by Mike Gorun on February 21, 2017 at 5:52am — No Comments

Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.

 

People are busy. When they pick up the phone to schedule…

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Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments

Now Is the Time to Be Selling Pre-Paid Maintenance

With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…

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Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments

For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…

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Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments

Do You Have A “Super” Loyalty Program?

Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely manual…

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Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments

How to Add $106,000 to Your Bottom Line

Want to boost your sales 24% and add $106,000 per year to your bottom line? Well, here’s the deal: It’s all about the customer experience.

                      

A lot has been written about how industry disrupters are currently threatening market share. These online auto buying sites provide consumers with…

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Added by Mike Gorun on February 16, 2016 at 5:48am — No Comments

The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.

 

While customer experience can be vague, and in…

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Added by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments

The Lowest Hanging Fruit for Revenue Doesn’t Want to Buy a Car

There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time when…

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Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments

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