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All ADM Blog Posts Tagged 'revenue' (76)


Influencer
Should You DIY or Outsource Your Video Marketing?

So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?

 

The answer to this question…

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Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments


Influencer
Do You Really Know Why Your Dealership is Growing?

It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this…

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Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments


Vendor
Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into…

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Added by Steve White on February 28, 2017 at 6:02am — No Comments


Vendor
There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

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Added by Steve White on February 23, 2017 at 5:21am — No Comments


Vendor
There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

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Added by Steve White on February 23, 2017 at 5:18am — No Comments


Influencer
How to Capture More Revenue Without Much Effort

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.

 

Consumers want…

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Added by Mike Gorun on February 21, 2017 at 5:52am — No Comments


Vendor
Effective Marketing – Don’t Forget the Service Department!

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

 

How can…

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Added by Tim Clay on February 15, 2017 at 5:45am — No Comments


Vendor
The Huge Impact of Customer Experience

A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent. The results were quite astonishing.

A single one-point increase in customer experience can mean as much as an additional $873 million per year in revenue for auto…

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Added by Tim Clay on January 26, 2017 at 6:54am — No Comments


Influencer
VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most.

Since when did VDP views become more important than sales? This is not an attempt to…

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Added by David Metter on December 15, 2016 at 12:00pm — No Comments


Vendor
Keeping the RO in Ho Ho Ho

The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations.

This time of year is typically when an increasing number of consumers find themselves in a tight financial situation. And, when it comes to unexpected vehicle repairs, lack of funds can put a…

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Added by Tim Clay on December 15, 2016 at 6:30am — No Comments


Vendor
Reliability Could Be Your Dealership’s Downfall

Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.

 

To put this into perspective, in the past, if a customer drove…

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Added by Ujj Nath on December 6, 2016 at 6:54am — No Comments


Influencer
Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.

 

People are busy. When they pick up the phone to…

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Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments


Influencer
Now Is the Time to Be Selling Pre-Paid Maintenance

With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…

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Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments


Influencer
For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…

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Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments


Influencer
Do You Have A “Super” Loyalty Program?

Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely…

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Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments


Vendor
Quick Lube: A Minor Investment for a Huge Return

In the past, customers were willing to bring their vehicle into a service department and wait patiently.

However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and…

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Added by Tom Cannata on August 29, 2016 at 7:00am — No Comments


Vendor
Give Them Options & Revenue Will Come

There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand its importance and value, but they simply don’t have the available funds to complete it.

 

In such a highly…

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Added by Tim Clay on August 8, 2016 at 9:49am — No Comments


Vendor
Is Your Service Department Invisible?

For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.

 

The market is…

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Added by Tim Clay on July 11, 2016 at 6:34am — No Comments


Vendor
Increasing Service Revenue Is All in the Details

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…

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Added by Tim Clay on June 27, 2016 at 6:58am — No Comments


Influencer
Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…

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Added by David Metter on May 16, 2016 at 8:00am — 1 Comment

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