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All ADM Blog Posts Tagged 'revenue' (33)

The Key to Increased Service Absorption Is Efficiency

Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption.…

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Added by Richard Holland on July 17, 2014 at 4:30am — No Comments

Stop Marketing to Ghosts! The Importance of Cleaning House

In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy.

Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a…

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Added by Misti Miller on May 5, 2014 at 12:30pm — 7 Comments

Rewarding the Four Percent: Delta’s New Loyalty Strategy

Delta Airlines recently revamped its loyalty program changing how rewards are distributed to its customers.  In an article in Knowledge@Wharton, Peter Fader, Wharton Marketing Professor, applied the…

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Added by Mike Gorun on March 25, 2014 at 7:31am — 1 Comment

New NHTSA Labels Present Challenges to Dealers

Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges…

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Added by Richard Holland on March 6, 2014 at 7:30am — 1 Comment

Tesla Demonstrates How OEMs Could Cut Into Service Revenue

Everyone in the automotive industry is familiar with Tesla’s entry into the automotive retail business.

However, not as many realize that they’re simultaneously spotlighting innovative functionality that any manufacturer could use to make automotive service easier and more…

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Added by Richard Holland on January 16, 2014 at 6:00am — 7 Comments

A Picture’s Worth a Thousand Words

When dealerships first started publishing web pages, I remember that many felt that it was not very important.

However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came…

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Added by Richard Holland on October 31, 2013 at 6:00am — 3 Comments

Automotive Case Study: How Flash Point Turns Social Media into ROI

Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.



To some, it seemed crazy. Social media? For something other than branding? But…

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Added by April Lee on July 19, 2013 at 4:00pm — 22 Comments

Is Your Service Department Your Red-Headed Stepchild?

There was a fascinating article in Automotive News which discussed a new trend that many dealers are adopting: placing their service departments at the front of their…

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Added by Richard Holland on May 16, 2013 at 3:36am — No Comments

Utilize a Rewards Program to Increase Marketing ROI

98% of Customers Who Join a Rewards Program Provide an Email Address

Email Open Rates for Reward Members are 300% Higher Than Non-Members

Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…

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Added by Mike Gorun on April 9, 2013 at 6:30am — 5 Comments

Build Loyalty with Five Metrics: #3—Service Visitation

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.

 

This is the third blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on…

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Added by Mike Gorun on May 2, 2012 at 11:52am — No Comments

Bridging the Multi-Billion Dollar Certification Gap

There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.



Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.



Let’s add the numbers up: the average cost of a used…

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Added by Jeffrey Schwartz on December 12, 2011 at 8:09am — No Comments

AOA Supplier Digital Network Launches: Aftermarket Suppliers Join Digitally with Dealerships to Increase Accessories Sales

izmocars’ industry first brings suppliers, re-stylers, installers and dealers together to better coordinate parts updates, pricing, ordering and installation; Supplier dealer orders increase nearly 400% after only two months on network

Las Vegas, NV - izmocars (http://www.izmocars.com) today announced that it will unveil the revolutionary AOA Supplier Digital Network at this week's 2011 SEMA show in Las Vegas. The new…

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Added by Crystal Hartwell on October 31, 2011 at 11:49am — No Comments

Leveraging Your Automotive Service Waiting Area to Reap Rewards

If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.

No, it’s not the sales floor; it’s your automotive service area.

Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.

What can…

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Added by Stacy Mueller on January 31, 2011 at 11:41am — No Comments

Customer Loyalty: It’s What Drives Dealer Relationships

“Welcome to the dealership! How may we help you today?”

 

You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life.   In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.

 

What can an automotive dealership do to establish a long-lasting relationship with their customers? …

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Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments

The ABCs of SEO for Car Dealer Marketing

In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision. 

 

With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…

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Added by Stacy Mueller on January 20, 2011 at 8:18am — 4 Comments

Customer Retention: What Can Technology Do For You?

When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs.  In looking at this technology, three of the following topics must be addressed:

 

(1)   Will this technology seamlessly integrate your customer data?

 

(2)   Will it be compatible with your operating system?

 

(3)   Will it be able to pull current, actionable customer data?

 

In a perfect world, you…

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Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments

New Year’s Resolution? Setting Up Goals for Your Car Dealership

 

When it comes to setting up sales goals for your car dealership, there is no magic equation.

 

Some dealers use prior sales data, consider any changes in personnel and then make a reasonable guess as to how many vehicles they should sell the next month. …

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Added by Stacy Mueller on January 4, 2011 at 2:11pm — No Comments

Car Dealerships and the Importance of Internet Search Returns





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Added by Stacy Mueller on December 30, 2010 at 7:47am — No Comments

How Set It And Forget It Can Drive Traffic to Your Dealership

In the customer retention management field, automotive retention programs that allow for users to ‘opt-in’ for continuous updates on their vehicles serve as an important tool for automotive dealerships to drive customers into their service centers.



In fact, automotive dealerships use multiple channels of communication such as targeted direct mail, voice messaging and emails to make sure they’re always in touch Missy Jensen - DMEautomotivewith their customers. By using data… Continue

Added by Stacy Mueller on December 23, 2010 at 7:24am — No Comments

The Power of Personal Communications in Automotive Marketing

When was the last time you were in the airport?

Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?

Our guess is probably not.

Instead, you probably saw people glued to their laptops, iPhones® or smartphones.  Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.

Because of the diverse…

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Added by Stacy Mueller on December 21, 2010 at 8:21am — 3 Comments

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