Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Josh Blick on July 13, 2017 at 6:57am — No Comments
Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to…Continue
Added by Mike Gorun on June 27, 2017 at 6:46am — No Comments
Added by Ujj Nath on June 19, 2017 at 6:30am — No Comments
Added by Ujj Nath on June 6, 2017 at 11:02am — No Comments
Added by Mike Gorun on June 6, 2017 at 6:37am — No Comments
If you're in auto sales, the term "TGIF" - Thank God It's Friday! - probably has little meaning to you. In this industry, Fridays are spent gearing up for the weekend. Speaking of which, do you know what your weekend is looking like?
To answer this all-important question, it's a good idea for General…Continue
Added by Josh Blick on June 2, 2017 at 6:30am — No Comments
Added by Mike Gorun on May 30, 2017 at 7:27am — No Comments
I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR…Continue
In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…Continue
Added by Steve White on May 23, 2017 at 6:43am — No Comments
While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors…Continue
Added by Ujj Nath on May 19, 2017 at 6:30am — No Comments
If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance…Continue
Added by Josh Blick on May 18, 2017 at 6:47am — No Comments
The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.
But think for a just a second…Continue
Added by Bill Wittenmyer on May 17, 2017 at 6:30am — No Comments
Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up…Continue
Added by Mike Gorun on May 16, 2017 at 5:41am — No Comments
Service customers frequently decline some, or all the recommended services, which can be very frustrating to advisors.
While it shouldn’t be a service advisor’s job to “find” things to recommend, it’s certainly their job to notify and counsel customers about any areas…
Added by Tim Clay on May 12, 2017 at 7:30am — No Comments
In auto dealerships when managers hear the question "How's your week going?" they know it's not always a personal question. Someone--usually the General Manager--wants to know whether they're on track to hit goals.
The most reliable source to find out how it's going is to drill down into Key…Continue
Added by Josh Blick on May 3, 2017 at 6:54am — No Comments
Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.
Dealers tend to fall behind in this…Continue
Added by Ujj Nath on April 20, 2017 at 6:28am — No Comments
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question…Continue
Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments
It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this…Continue
Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments