Professional Community for Car Dealers, Automotive Marketers and Sales Managers
MYTH #1: VDP views are the metric that matters most.
Since when did VDP views become more important than sales? This is not an attempt to…Continue
Added by David Metter on December 15, 2016 at 12:00pm — No Comments
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations.
This time of year is typically when an increasing number of consumers find themselves in a tight financial situation. And, when it comes to unexpected vehicle repairs, lack of funds can put a…
Added by Tim Clay on December 15, 2016 at 6:30am — No Comments
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.
To put this into perspective, in the past, if a customer drove…Continue
Added by Ujj Nath on December 6, 2016 at 6:54am — No Comments
Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.
People are busy. When they pick up the phone to…Continue
Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…Continue
Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments
Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…Continue
Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments
Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely…Continue
Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments
In the past, customers were willing to bring their vehicle into a service department and wait patiently.
However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and…
Added by Tom Cannata on August 29, 2016 at 7:00am — No Comments
There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand its importance and value, but they simply don’t have the available funds to complete it.
In such a highly…Continue
Added by Tim Clay on August 8, 2016 at 9:49am — No Comments
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.
The market is…Continue
Added by Tim Clay on July 11, 2016 at 6:34am — No Comments
The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…Continue
Added by Tim Clay on June 27, 2016 at 6:58am — No Comments
There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…Continue
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
There is nothing more frustrating to a service advisor than presenting legitimate service recommendations to a customer only to lose the sale because of a customer’s finances. The service advisor could do a great job building the relationship, presenting the service recommendations and instilling value. However, if…Continue
Added by Tim Clay on March 31, 2016 at 9:10am — No Comments
It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not…Continue
Added by Tony Orlando on March 21, 2016 at 4:22am — No Comments
Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to ensure…Continue
Added by Chris Miller on February 19, 2016 at 5:41am — No Comments
A lot has been written about how industry disrupters are currently threatening market share. These online auto buying sites provide consumers…Continue
Added by Mike Gorun on February 16, 2016 at 5:48am — No Comments
It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing…Continue
Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments
In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures…Continue
An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.
While customer experience can be vague, and…Continue