Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'revenue' (190)

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

Continue

Added by Todd Smith on November 13, 2018 at 8:47am — No Comments

As Safety Value Increases, So Do Repairs

Technology that helps safeguard…

Continue

Added by Chris Miller on November 13, 2018 at 6:37am — No Comments

How New Safety Features Mean New Opportunities For Dealers

It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind the wheel, according to the National Highway Traffic Safety Administration (NHTSA).

 

A recent AutoLoop study identified the most common of those activities among morning commuters while driving. With a remarkable 48% of…

Continue

Added by Doug Van Sach on November 9, 2018 at 7:29am — No Comments


Vendor
To Succeed, You Must Make Every Minute Count

It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…

Continue

Added by Andy Church on November 9, 2018 at 7:15am — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…

Continue

Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments

Dealers are winning with Artificial Intelligence: What are you waiting for?

Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and…

Continue

Added by Natalie Born on November 2, 2018 at 7:22am — No Comments

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) -…

Continue

Added by Steve White on October 30, 2018 at 9:00am — No Comments

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is.

 

Imagine making some simple tweaks to your website…

Continue

Added by Brett Sutherlin on October 29, 2018 at 7:27am — No Comments

Why Technicians will Soon Rule the Automotive Industry

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and…

Continue

Added by Chris Miller on October 29, 2018 at 7:10am — No Comments

Obtain a SaaS Valuation with Subscription Revenue

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.

 

One major reason for this…

Continue

Added by Scot Eisenfelder on October 19, 2018 at 7:11am — No Comments

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you…

Continue

Added by Todd Smith on October 12, 2018 at 7:10am — No Comments

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…

Continue

Added by Brett Sutherlin on October 12, 2018 at 7:00am — No Comments

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.

 

When…

Continue

Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments

Two Buzz-Worthy Terms You Need to Know Today

No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade.

Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotive industry is no exception.…

Continue

Added by Natalie Born on October 1, 2018 at 7:00am — No Comments

The Pitfalls of Discounting Service

Continue

Added by Chris Miller on September 27, 2018 at 7:30am — No Comments

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…

Continue

Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.

 

However, it’s still very…

Continue

Added by Paul Moran on September 24, 2018 at 6:30am — No Comments

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall.

This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity…

Continue

Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments


Vendor
Don’t Miss Revenue Opportunities!!

It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black.

With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…

Continue

Added by Andy Church on September 21, 2018 at 6:30am — No Comments

Parts Sales: Money Doesn’t Grow on Trees

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right. Technically.

 

The facts are, however, that the phrase started because sometimes there is money…

Continue

Added by Todd Smith on September 13, 2018 at 6:30am — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service