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All ADM Blog Posts Tagged 'revenue' (214)

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

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Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Takata Strikes Back with a Vengeance

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet!

As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models…

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Added by Chris Miller on March 21, 2019 at 7:00am — No Comments

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

 

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

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Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

 

Today,…

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Added by Jim Flint on March 15, 2019 at 7:27am — No Comments

When it Comes to Technicians, Dealerships May Need a Bigger Boat

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…

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Added by Chris Miller on March 7, 2019 at 7:30am — No Comments

Relationships Matter!

While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am.

 

This was unlike any other trip. The…

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Added by Veronica Dunford on March 4, 2019 at 7:00am — No Comments

How to Remove Friction from the Service Drive

Does your service department software remove friction for your customers but add friction for your staff? Perhaps that is why we see so many software companies come and go in this industry.

 

With today’s transformation from a dealership-centric focus to one that is…

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Added by Ujj Nath on February 22, 2019 at 7:00am — No Comments

Is Your Dealership’s Technology Stack Hurting Your Sales and Destroying Your Profits?

This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on technology, implementation and the management of all these tools that it is distracting them from the fundamentals of the business of…

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Added by Todd Smith on February 20, 2019 at 7:30am — No Comments

Digital Retailing is Not About Technology

At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…

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Added by Scot Eisenfelder on February 15, 2019 at 7:00am — 1 Comment

Hottest New Models

The hottest new models in the automotive space aren’t relegated to cars anymore.

 

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

 

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…

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Added by Jim Flint on February 15, 2019 at 6:30am — No Comments

Technicians are the Key to Dealerships’ Future

Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.

 

The problem isn’t a lack of service business, but a shortage of qualified…

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Added by Chris Miller on February 12, 2019 at 7:36am — No Comments

Dealerbuilt Expands Integration with Spiffit To Include Sales, Service & Accounting

Mason City Iowa, February 5, 2019 -- DealerBuilt, a leading provider of automotive Dealer Management Systems (DMS), today announced that it has expanded its integration with Channel Partner Spiffit to help auto dealers improve operations in sales, service, and accounting, and to drive more…

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Added by Veronica Dunford on February 5, 2019 at 6:44am — No Comments

Cold Turkey Test

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles.

 

Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…

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Added by Jim Flint on February 5, 2019 at 6:28am — No Comments

5 Processes that Drive Service Profits

As front-end margins continue their decline, dealers are more reliant than ever on fixed ops revenue. Fortunately, the opportunity to maximize service revenue has never been greater for dealerships.

 

In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…

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Added by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments

myKaarma to launch service@home™ at 2019 NADA Show

service@home™ extends service department access to meet the demands of today’s busy customers

LONG BEACH, Calif.,-- January 24, 2019…

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Added by Ujj Nath on January 25, 2019 at 8:00am — No Comments

Turning Recalls from Trash to Treasure

In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…

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Added by Chris Miller on January 21, 2019 at 7:08am — No Comments


Vendor
How Failing to Train Service Advisors Affects Profitability

All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.

 

For the most part,…

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Added by Andy Church on January 18, 2019 at 7:07am — No Comments

Are you Imprisoned by your DMS?

In today's 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times with soft-malice. And finally, it seems DMS providers today, as I read the litany of articles, want to offer advice on…

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Added by Michael Trasatti on January 7, 2019 at 7:30am — No Comments


Vendor
One Factor that Impacts Dealership Profitability

The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some Dealerships are still trying to play the game.

 

I understand that dealerships need…

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Added by Andy Church on January 4, 2019 at 7:36am — No Comments

Can Dealers Compete with Online Used Vehicle Retailers?

Read the headlines and you see it everywhere: online used vehicle sales are booming.

 

Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…

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Added by Scot Eisenfelder on December 28, 2018 at 7:27am — No Comments

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