Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?
Added by Mike Esposito on September 15, 2016 at 7:24am — No Comments
Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers like your employees, chances are good those customers will come back…Continue
Added by Mike Esposito on August 18, 2016 at 8:09am — No Comments
Albany, N.Y. – August 15th, 2016 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the integration of its dealership management system (DMS) with Unotifi, a pioneer in mobile relationship marketing and customer retention for auto dealers.
Benefits to dealers using both Auto/Mate's DMS and Unotifi solutions include increased data gathering and intelligence about a dealership's customers, the ability to…Continue
Added by Mike Esposito on August 15, 2016 at 6:30am — No Comments
ALBANY, N.Y. – August 10th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a new corporate video that reflects its new marketing initiative, "We Do Business Differently." The goal of the initiative is to raise awareness among auto dealers that Auto/Mate's consistent focus on employee happiness results in a better customer experience for its…Continue
Added by Mike Esposito on August 10, 2015 at 6:36am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the…Continue
Added by Mike Esposito on February 16, 2015 at 7:01am — No Comments
I'd like to have a heart-to-heart with dealers and high-level managers at dealerships, because I am genuinely curious about something. You are all focused on customer loyalty these days, as you should be. It takes genuine effort to earn--and keep--a customer's loyalty. You implement best practices, train your employees, try to keep your employees happy and motivated so…
Every year it seems that "hot topics" emerge in the automotive retail industry; this year much of the focus is on fixed ops and customer retention. Dealers spend a small fortune on websites and Internet marketing in order to capture customers; now they are realizing that an equal amount of resources and energy should be spent on servicing and keeping those customers.
If customer retention is the goal, keep in mind that true customer loyalty is achieved not by a product but by…Continue
Added by Mike Esposito on May 7, 2014 at 9:13am — No Comments
ALBANY, N.Y. – May 5th, 2014 – Auto/Mate Dealership Systems (www.automate.com) announced today that results from its Spring survey reveal that more than half of auto dealers have customer loyalty or rewards programs in their dealerships, and another 20 percent have plans to implement one soon or are "thinking about it." Additionally the dealers weighed in on what they believe are the top factors that contribute towards building a loyal customer…Continue
Added by Mike Esposito on May 5, 2014 at 7:41am — No Comments
1) It's 6-7 times more expensive to acquire a new customer than to keep an old one - White House Office of Consumer Affairs
2) 89% of customers have stopped doing business with a company because…Continue
Added by Mike Esposito on January 22, 2014 at 9:31am — No Comments
To be a successful dealer these days, there’s no getting around the fact that you have to create an excellent shopping experience for the customer. Online user reviews and increased pricing transparency mean that customers can be choosy when they are deciding from which dealership to purchase their new vehicle.
There are many ways to create a welcoming environment in your dealership, but all the best practices in the world won’t do a lick of good if your front-line employees…Continue
Added by Mike Esposito on June 6, 2012 at 12:22pm — No Comments