Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Mike Gorun on October 10, 2017 at 6:30am — No Comments
When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.
We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.
At the time I was with AutoNation…Continue
Added by Scot Eisenfelder on October 6, 2017 at 6:30am — No Comments
Added by Mike Gorun on September 29, 2017 at 6:30am — No Comments
Added by Mike Gorun on September 12, 2017 at 7:01am — No Comments
Added by Ujj Nath on September 6, 2017 at 6:30pm — No Comments
Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments
One challenge in many dealerships is building an environment where teamwork thrives.
Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and…
Added by Chris Miller on August 31, 2017 at 6:30am — No Comments
Added by Ujj Nath on August 29, 2017 at 7:00am — No Comments
Added by Mike Gorun on August 22, 2017 at 6:30am — No Comments
Added by Chris Miller on August 21, 2017 at 6:30am — No Comments
Added by Mike Gorun on August 16, 2017 at 6:42am — No Comments
Added by Mike Gorun on August 8, 2017 at 7:00am — No Comments
Added by Ujj Nath on August 7, 2017 at 6:53am — No Comments
Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.”…Continue
Added by Ujj Nath on July 25, 2017 at 7:09am — No Comments
Added by Mike Gorun on July 25, 2017 at 6:54am — No Comments
According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not…Continue
Added by Chris Miller on July 24, 2017 at 6:37am — No Comments
Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.
In a …Continue
Added by Mike Gorun on July 18, 2017 at 6:51am — No Comments
Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall…Continue
Added by Chris Miller on July 13, 2017 at 6:30am — No Comments
I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, the frog wins her over, gets that kiss and transforms into the prince he actually…Continue
Added by Ujj Nath on July 12, 2017 at 6:40am — No Comments