Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often…Continue
Added by Ujj Nath on May 14, 2018 at 6:18am — No Comments
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.
Added by Paul Moran on May 11, 2018 at 7:06am — No Comments
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.
While this is important, it’s just as important to remember that creative still matters.
After all, you can…Continue
Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments
If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.
This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…
Added by Scot Eisenfelder on April 11, 2018 at 6:30am — No Comments
If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action.
With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many…
Added by Ujj Nath on April 11, 2018 at 6:00am — No Comments
LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne…Continue
Added by Ujj Nath on April 5, 2018 at 3:30pm — No Comments
For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and…Continue
Added by Scot Eisenfelder on April 4, 2018 at 6:30am — No Comments
LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of…Continue
Added by Ujj Nath on April 2, 2018 at 6:30am — No Comments
There is nothing more frustrating to a customer than being told a repair will take X amount of time - only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Customers come in for one thing and, during the multi-point inspection,…Continue
Added by Chris Miller on March 30, 2018 at 6:21am — No Comments
According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability…Continue
Added by Ujj Nath on March 29, 2018 at 6:49am — No Comments
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…Continue
Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments
By many historical measures, service opportunities have never been greater for auto dealers.
In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are…
Added by Scot Eisenfelder on March 20, 2018 at 7:00am — No Comments
The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other…Continue
Added by Mike Gorun on March 20, 2018 at 6:30am — No Comments
Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades?
Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re…
Added by Ujj Nath on March 16, 2018 at 6:00am — No Comments
As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and…Continue
Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments
Retaining a position is always harder than achieving it. This applies to sports, life, culture, and of course – the automotive industry. Every business has its specific features; however, what we all strive for is to keep our customers happy. Every dealership today needs to meet consumer…Continue
Added by Thomas F. Jung on March 12, 2018 at 5:40am — No Comments
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.
Tentpole marketing is a strategy that generates social buzz around your event that drives…Continue
Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments
Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…Continue
Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand…Continue
Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments