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Brian Pasch's Blog Posts Tagged 'retargeting' (6)

Hail Yes - You Need Special Digital Marketing Campaigns On The Shelf

Have you ever been in a hail storm?  Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers.  Especially dealers with body shops.

Dealers who have digital marketing campaigns running, know…

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Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments

Castle Chevrolet Facebook Case Study Just Published

 

Today I co-hosted a webinar with Patrick Workman from Facebook.  The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.  

 

93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as…

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Added by Brian Pasch on January 11, 2013 at 1:21pm — 2 Comments

Have You Noticed Facebook Retargeting Campaigns?

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.

 

Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the world's…

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Added by Brian Pasch on December 17, 2012 at 4:30pm — 3 Comments

I Love Retargeting So Why Do So Many Dealers Ignore It?

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a dealership website ONCE, can be tagged so that when they leave the dealership…

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Added by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments

Are Your Billboards Dominant On The Internet Highway?

If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway.  Business owners were told that they needed to get their business on this promising new road.

 

I chuckled last year when Sean Wolfington showed by a vintage automotive marketing that had…

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Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments

Leverage Your Existing Website Traffic To Sell More Cars

The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…

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Added by Brian Pasch on June 17, 2011 at 4:00am — 10 Comments

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