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All ADM Blog Posts Tagged 'retargeting' (18)

Short Blog on the Dangers of Retargeting

Do you know where your retargeting ads are showing up?

Added by Penny Vettel on December 12, 2013 at 10:49am — 1 Comment

Retargeting Your Dealership Visitors With The Facebook Exchange

Watch Original How To Retarget Your Dealership Visitors Using Facebook

Facebook advertising for your dealership, It’s a great…

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Added by Kevin McKillop on April 15, 2013 at 12:05pm — No Comments

How To Keep Your VDPs In Sight, In Mind… All The Time

Shaun Kehrberg by Shaun Kehrberg, Product Marketing Manager, Digital Advertising…
Impact of Automotive Digital Advertising on VDP Views
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Added by CDK Global on March 28, 2013 at 8:00am — 18 Comments

Hail Yes - You Need Special Digital Marketing Campaigns On The Shelf

Have you ever been in a hail storm?  Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers.  Especially dealers with body shops.

Dealers who have digital marketing campaigns running,…

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Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments

Castle Chevrolet Facebook Case Study Just Published

 

Today I co-hosted a webinar with Patrick Workman from Facebook.  The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.  

 

93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as…

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Added by Brian Pasch on January 11, 2013 at 1:21pm — 2 Comments

Have You Noticed Facebook Retargeting Campaigns?

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.

 

Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the…

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Added by Brian Pasch on December 17, 2012 at 4:30pm — 3 Comments

I Love Retargeting So Why Do So Many Dealers Ignore It?

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a…

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Added by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments

More ZMOT!....Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
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Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments

SEO VS PPC DD11 Recap

Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…

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Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments

It’s Not What He Knows...

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…

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Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments

Matt & Vanessa Don't Hate Me…

But you couldn’t be more wrong about microsites!

 

I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…

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Added by Larry Bruce on March 10, 2012 at 9:30am — 23 Comments

Future Auto World… what’a ya think?

An interesting report from comScore and I think some premonitions for retail automotive.

 

 

  1. Could FREE shipping break open real eCommerce for automotive? I think it is certainly a big hurdle right now logistically and monetarily. Taking away the monetary factor may go a long way toward opening this up. Of course there are still some logistics involved and there is the tactile factor. The need to touch and feel the vehicle is diminishing slowly…
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Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments

AutoMazing Podcast

The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.

 

12/29/11 - What Makes A Great Customer Experience &…

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Added by Larry Bruce on January 4, 2012 at 3:19am — No Comments

TrueCar, KBB & Edmunds: an Objective View

TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.

Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…

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Added by Larry Bruce on January 3, 2012 at 7:30pm — 13 Comments

Are Your Billboards Dominant On The Internet Highway?

If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway.  Business owners were told that they needed to get their business on this promising new road.

 

I chuckled last year…

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Added by Brian Pasch on November 30, 2011 at 4:19am — No Comments

Leverage Your Existing Website Traffic To Sell More Cars

The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…

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Added by Brian Pasch on June 17, 2011 at 4:00am — 10 Comments

Online Digital Dealer Advertising Guidance

Online Advertising Primer

Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online,…

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Added by Ralph Paglia on January 5, 2008 at 9:30pm — 2 Comments

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