Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
“The Leads Are Dead”
According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…
Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments
Added by Penny Vettel on December 12, 2013 at 10:49am — 1 Comment
Watch Original How To Retarget Your Dealership Visitors Using Facebook
Facebook advertising for your dealership, It’s a great…
ContinueAdded by Kevin McKillop on April 15, 2013 at 12:05pm — No Comments
Added by CDK Global on March 28, 2013 at 8:00am — 18 Comments
Added by Kevin McKillop on March 14, 2013 at 10:30am — 3 Comments
Have you ever been in a hail storm? Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers. Especially dealers with body shops.
Dealers who have digital marketing campaigns running,…
ContinueAdded by Brian Pasch on January 18, 2013 at 9:30pm — No Comments
Today I co-hosted a webinar with Patrick Workman from Facebook. The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.
93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as…
ContinueAdded by Brian Pasch on January 11, 2013 at 1:21pm — 2 Comments
If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.
Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the…
ContinueAdded by Brian Pasch on December 17, 2012 at 4:30pm — 3 Comments
Dealers looking to expand their online brand visibility must consider retargeting.
If you are not familiar with retargeting, here is the synopsis.
Any consumer that visits a…
ContinueAdded by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.
Click Here to attend my Digital Dealer 12 Session "Marketing…
ContinueAdded by Larry Bruce on March 29, 2012 at 8:00am — No Comments
That kills a General Manager it’s what he doesn’t know!
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…
ContinueAdded by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
But you couldn’t be more wrong about microsites!
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…
ContinueAdded by Larry Bruce on March 10, 2012 at 9:30am — 23 Comments
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience &…
ContinueAdded by Larry Bruce on January 4, 2012 at 3:19am — No Comments
TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.
Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…
ContinueAdded by Larry Bruce on January 3, 2012 at 7:30pm — 13 Comments
If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway. Business owners were told that they needed to get their business on this promising new road.
I chuckled last year…
ContinueAdded by Brian Pasch on November 30, 2011 at 4:19am — No Comments
The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…
Added by Brian Pasch on June 17, 2011 at 4:00am — 10 Comments
Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online,…
ContinueAdded by Ralph Paglia on January 5, 2008 at 9:30pm — 2 Comments
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Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.
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