Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Across all of the Star Wars movies, the evil Imperial stormtroopers have the resources of the most powerful organization in the Universe, the latest technology, cutting-edge weaponry, and endless supplies. Yet in nearly every confrontation with a small band of rebels they never seem to be able to hit anyone when shooting!
How can these untrained rebels…Continue
Added by Patrick Kelly on August 22, 2013 at 7:20am — No Comments
Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.
To some, it seemed crazy. Social media? For something other than branding? But…
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue
Added by Stephanie Young on January 23, 2013 at 5:30am — No Comments
Matt Cutts of Google has told us in the past that Google uses social media signals in their search algorithms. What we've all been wondering is just how much social media actually effects search results. A new study done by Searchmetrics does just that, highlighting why social media marketing is more important…Continue
Added by Timothy Martell on July 3, 2012 at 5:43am — No Comments
Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments
Search engine optimization is arguably the single most important aspect of website-based Internet marketing. Many if not most people start their searches online with popular and relevant keywords. The higher and more frequently your website ranks on search engines for these keywords, the more visitors your site will receive. SEO is the practice of improving your website’s ranking by optimizing it for both…Continue
Added by Mina K. on October 19, 2011 at 9:45am — No Comments
|The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…|
Added by Camille Forte on February 27, 2011 at 7:49am — No Comments
Added by Richelle Farley on November 11, 2010 at 12:52pm — No Comments
Until now organic results on Google were divided; website listings stood alone under a few sponsored links, and Google Business Listings and customer reviews were conveniently distanced from your organic placement, a convenient “buffer zone” between organic listings and business listings/customer reviews. Now Google has changed the rules and search results now provide your prospective customer with a snapshot that could help or hinder your website performance; whether it helps or hinders all…Continue
Added by Camille Forte on November 8, 2010 at 4:14pm — No Comments
Google's Gone Paper
Last month I received a card in the mail that was better than any piece of mail I've received in the past month. A letter from Google! (I think I'm gonna frame it)…
Added by Gary May on February 9, 2009 at 9:30am — No Comments
Added by Gary May on December 22, 2008 at 11:34am — No Comments
Added by Philip Zelinger on July 4, 2008 at 8:22am — No Comments