Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Has your auto dealership website been repelling customers? Do you think your potential customers are not converting into leads after landing on your website? Luckily, there's a metric for measuring that.
This metric is known as the bounce rate.
The bounce rate of your website measures the…Continue
Added by Kent Charlie on October 13, 2016 at 10:08pm — No Comments
If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…Continue
Added by David Metter on August 7, 2015 at 5:30am — No Comments
Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a…Continue
Added by Christopher Bouchard on April 29, 2015 at 1:00pm — No Comments
|by John Loschky, Sr. Mobile Product Manager|
The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …Continue
We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.
So, as we always do, we decided to gather the data, set up the experiment and test…Continue
There is no shortage of opinions in our industry. Depending on who you ask, they will likely have a very passionate opinion about the three major types of mobile website strategies: responsive, adaptive, and mobile-only. If you ask a website provider, they’ll tell you that the option…Continue
2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the…Continue
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments