Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
All humans have feelings and those feelings can absolutely affect their decisions in life, including any products purchased, where they buy them and to which companies they are loyal. Large companies know this and realize that corporate social responsibility programs are important to brand image, customer sentiment…Continue
Added by Mike Gorun on June 8, 2016 at 5:37am — No Comments
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.
The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.
The responsibility from getting the traffic to converting that…Continue
Added by Bill Cosgrove on September 28, 2013 at 9:30am — No Comments