Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.
The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.
The responsibility from getting the traffic to converting that…Continue
Added by Bill Cosgrove on September 28, 2013 at 9:30am — No Comments
Awareness of sustainability in business is becoming an ever more prevalent issue in the eyes of the consumer. Shoppers are now voting with their dollars for the causes they want to support, and the businesses they deny based on irresponsible practices. Dealerships need to understand this trend in order to stay ahead in the areas of corporate social and ecological responsibility, and to learn how to best market to these conscientious consumers.…Continue
Added by Rebecca Kon on June 17, 2013 at 11:45am — No Comments