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All ADM Blog Posts Tagged 'response' (9)

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…

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Added by Larry Bruce on July 21, 2014 at 7:00am — 7 Comments

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be. 

Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important,…

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Added by sara callahan on November 13, 2013 at 7:00am — 3 Comments

How Big Data Can Transform Your Customer Service Experience

An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had…

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Added by Richard Holland on June 13, 2013 at 4:56am — No Comments

Convert Gift Grabbers To Car Buyers!

Many companies that offer automotive direct mail/digital marketing have never been in the automotive business.

 

It has not always been like that and at times, is unfortunate. So today, call it a…

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Added by Todd Vowell on October 15, 2012 at 3:00pm — 2 Comments

Three Steps To Success With Turkeys

As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…

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Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments

GM Lead Management Tool - What's your opinion?

I'm curious to here some feedback on the GM Lead Management Tool (GMLMT).  I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.

 

Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed?  Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…

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Added by Tom Drommond on September 30, 2011 at 6:41am — 5 Comments

I wished I would have had Pavlov on my Internet Team...it would've rang the cash register bell more often

Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.

This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…

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Added by VJ on April 12, 2011 at 5:00pm — 2 Comments

Response Time - get lead time down to < 15 min

Recently our dealership has gone through some tough times in the internet department. The owners don't want to spend the money it takes to run a completely successful department.



One of the first issues we ran into was response time for our internet leads (especially the manufacturer ones from GM). One month we had a 14 hour average.



General Motors has figured out that if a dealership can get response time down under 4 hours, the conversion rate goes through the roof. To… Continue

Added by Spencer Gardner on April 1, 2010 at 10:30pm — 5 Comments

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