Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…Continue
Added by Doug Van Sach on November 15, 2019 at 7:04am — No Comments
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…Continue
Added by Steve White on November 19, 2018 at 7:11am — No Comments
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…Continue
Added by Todd Smith on September 20, 2018 at 7:00am — No Comments
Added by Timmy D. James on September 14, 2017 at 7:00am — No Comments
These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your…Continue
Added by sara callahan on August 11, 2016 at 9:00am — No Comments
Are you following up with special offers?
Do you have email templates installed and automated when possible, to make sending out multiple emails to…Continue
Added by Kendra Masters on October 23, 2015 at 9:00am — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for businesses with a new way to communicate with customers that…Continue
Added by sara callahan on September 28, 2015 at 7:00am — No Comments
An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed.…Continue
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and…Continue
Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have…Continue
Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important, however, is how customers that have never stepped foot in your…Continue
An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had come to expect from the chain. There were multiple issues with the room – some involving cleanliness and even…Continue
Added by Richard Holland on June 13, 2013 at 4:56am — No Comments
It has not always been like that and at times, is unfortunate. So today, call it a…Continue
As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…Continue
Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments
I'm curious to here some feedback on the GM Lead Management Tool (GMLMT). I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.
Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed? Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…Continue
Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.
This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…Continue