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All ADM Blog Posts Tagged 'research' (31)

The Best College E**** Examples

PhD Investigation Proposal Samples

Welcome to Dissertation Help Support. Research Module is a project that pupils want to undertake for the completion of their degrees. This undertaking includes creating a report on the conclusions of the investigation that students undertake to investigation upon. Operating on this module can be a challenging and most very likely, it is going to be most hard assignment of your degree course. For working on a dissertation instead of ask "…

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Added by Elizabeth Hurst on February 26, 2019 at 6:35am — 1 Comment

What Does Chat Have to Do with 867-5309?

Jenny.

 

Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.

 

For dealerships, customer information is only the beginning of…

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Added by Todd Smith on August 10, 2018 at 8:39am — No Comments

Upside Down, Inside Out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers.

 

There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers from online to on the lot. Sure, some consumers – albeit…

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Added by John Wingle on August 8, 2018 at 6:56am — No Comments

Car Dealer Advertising Study: Would You Like To Participate?

Franchise Dealer Advertising Study: What’s the future of franchise dealer advertising?

Intro:

As the leading strategy consulting firm in the franchise dealer space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and…

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Added by Ralph Paglia on July 8, 2018 at 5:30pm — No Comments


Agency
Here's What Our Data Proves About Homepage Banners

Here’s the deal. Homepage banners do have value. I’m not here to tell you otherwise. They are a great way to communicate your deals to car shoppers.

Many…

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Added by Dane Saville on January 5, 2018 at 6:00am — No Comments

Phone calls not preferred contact method research shows

Are you a talker or a texter? Or do you prefer sending emails?

February 2017 data show that US smartphone penetration surpassed 80 percent in 2016 (source: …

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Added by Thomas F. Jung on August 15, 2017 at 2:00am — No Comments

5 Auto Industry Impacts of Millennials

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950).

Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the workforce…

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Added by Kevin Root on July 27, 2017 at 12:41pm — No Comments

Basic SEO Check List For New Websites

For new website you need to choose the best keywords. You can try to find them using Google Planner or pay $5 and order keyword research on fiverr. You should also learn about basic SEO On page factors.

Every website must follow these basic tips in order to get indexed daily by search engines and even reach you potential traffic targets. For a website to be…

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Added by Thomas Beaudette on January 2, 2017 at 5:30am — No Comments

Your Online Reputation Is Who You Are… to Your Customers

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.

 

Consumers increasingly conduct their research online during their car shopping…

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Added by sara callahan on November 9, 2016 at 9:16am — No Comments


Influencer
You Might Consider Becoming the Amazon in Your Area… And Fast!

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.

 

For the moment, Amazon is functioning as simply a new research portal where consumers can find information and…

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Added by Joe Orr on August 31, 2016 at 6:06am — No Comments

For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “The…

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Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments

What's Happening in Today's Auto Industry? (Pt. I)

 

Based on recent J.D. Power Automotive research, this year, the automotive industry is going to retail over 14,070,000 vehicle units, which is the second best retail sales performance…

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Added by Kris Rosychuk on September 16, 2015 at 11:00am — No Comments

Ready to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)

6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study



If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…

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Added by Big Tom LaPointe on January 28, 2015 at 7:00am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it…

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Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment


Influencer
#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test it!

First, we had to define “What is a mobile device?”…

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Added by Larry Bruce on August 4, 2014 at 6:00am — 12 Comments


Influencer
A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up,…

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Added by Misti Miller on July 31, 2014 at 7:34am — No Comments


Influencer
Being Different Makes A Difference

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive Aftermarket Service,” Google shared some interesting insights into how service…

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Added by Richard Holland on August 29, 2013 at 6:09am — 1 Comment

Is Your CRM Leveraging Big Data To Help You Increase Revenue?

The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what you’ve purchased in the past, what you’ve been searching for today,…

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Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments


Influencer
Would You Rather Have Leads or Customers?

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote” or “Contact Us” form on a website to obtain that…

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Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments


Influencer
Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors

Hi all,
I thought you'd find the below report useful. 
Enjoy!
Best,
Steph

Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors



SANTA MONICA, Calif. — June 13, 2013 — Car buyers spent an average of $30,803 on new car purchases last year – an all-time high, according to Edmunds.com, the premier resource for car…

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Added by Stephanie Mar on June 13, 2013 at 10:00am — No Comments

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