Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Thomas F. Jung on August 15, 2017 at 2:00am — No Comments
A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950).
Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the workforce…Continue
Added by Kevin Root on July 27, 2017 at 12:41pm — No Comments
One of the main perks of life is driving a luxury car, which can make a long commute more enjoyable and will allow you to have a boost of confidence. Luxury cars are known for their innovative features and sleek design, making for a fun mode of transportation. When you want to find the…Continue
Added by Lizzie Weakley on February 15, 2017 at 12:00pm — No Comments
For new website you need to choose the best keywords. You can try to find them using Google Planner or pay $5 and order keyword research on fiverr. You should also learn about basic SEO On page factors.
Every website must follow these basic tips in order to get indexed daily by search engines and even reach you potential traffic targets. For a website to be…Continue
Added by Thomas Beaudette on January 2, 2017 at 5:30am — No Comments
Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.
Added by sara callahan on November 9, 2016 at 9:16am — No Comments
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
For the moment, Amazon is functioning as simply a new…Continue
Added by Joe Orr on August 31, 2016 at 6:06am — No Comments
While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…Continue
Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments
Added by Kris Rosychuk on September 16, 2015 at 11:00am — No Comments
6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study
If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…
Added by Big Tom LaPointe on January 28, 2015 at 7:00am — No Comments
Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…Continue
We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.
So, as we always do, we decided to gather the data, set up the experiment and test…Continue
Added by Misti Miller on July 31, 2014 at 7:34am — No Comments
Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…Continue
The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what…Continue
Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments
In the past, car shoppers understood that they would have to trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote”…Continue
Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments
Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors
SANTA MONICA, Calif. — June 13, 2013 — Car buyers spent an average of $30,803 on new car purchases last year – an all-time high, according to Edmunds.com, the premier resource for car…
Added by Stephanie Mar on June 13, 2013 at 10:00am — No Comments
[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]
Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems. Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it…Continue
Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's…Continue
Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.
So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…Continue
Added by Greg Bem on July 19, 2012 at 9:28am — No Comments