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All ADM Blog Posts Tagged 'research' (27)


Vendor
Phone calls not preferred contact method research shows

Are you a talker or a texter? Or do you prefer sending emails?

February 2017 data show that US smartphone penetration surpassed 80 percent in 2016 (source: …

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Added by Thomas F. Jung on August 15, 2017 at 2:00am — No Comments

5 Auto Industry Impacts of Millennials

5 Auto Industry Impacts of Millennials

A generational shift is underway in America: Baby Boomers are retiring, while Millennials are taking the wheel. According to Rainmaker Thinking, by 2020 under 6% of the workforce will be first wave baby boomers (1946-1950).

Simultaneously, Millennials have been growing. The second wave of Millennials (1990-2000) alone will make up more than 28% of the workforce…

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Added by Kevin Root on July 27, 2017 at 12:41pm — No Comments


Agency
The Good Life: How to Find the Perfect Luxury Car

One of the main perks of life is driving a luxury car, which can make a long commute more enjoyable and will allow you to have a boost of confidence. Luxury cars are known for their innovative features and sleek design, making for a fun mode of transportation. When you want to find the…

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Added by Lizzie Weakley on February 15, 2017 at 12:00pm — No Comments


Media
Basic SEO Check List For New Websites

For new website you need to choose the best keywords. You can try to find them using Google Planner or pay $5 and order keyword research on fiverr. You should also learn about basic SEO On page factors.

Every website must follow these basic tips in order to get indexed daily by search engines and even reach you potential traffic targets. For a website to be…

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Added by Thomas Beaudette on January 2, 2017 at 5:30am — No Comments


Influencer
Your Online Reputation Is Who You Are… to Your Customers

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.

 

Consumers…

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Added by sara callahan on November 9, 2016 at 9:16am — No Comments


Vendor
You Might Consider Becoming the Amazon in Your Area… And Fast!

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.

 

For the moment, Amazon is functioning as simply a new…

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Added by Joe Orr on August 31, 2016 at 6:06am — No Comments


Influencer
For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…

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Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments

What's Happening in Today's Auto Industry? (Pt. I)

 

Based on recent J.D. Power Automotive research, this year, the automotive industry is going to retail over 14,070,000 vehicle units, which is the second best retail sales performance…

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Added by Kris Rosychuk on September 16, 2015 at 11:00am — No Comments


Influencer
Ready to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)

6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study



If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…

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Added by Big Tom LaPointe on January 28, 2015 at 7:00am — No Comments


Influencer
How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…

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Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…

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Added by Larry Bruce on August 4, 2014 at 6:00am — 12 Comments


Influencer
A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…

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Added by Misti Miller on July 31, 2014 at 7:34am — No Comments


Influencer
Being Different Makes A Difference

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…

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Added by Richard Holland on August 29, 2013 at 6:09am — 1 Comment

Is Your CRM Leveraging Big Data To Help You Increase Revenue?

The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what…

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Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments

Would You Rather Have Leads or Customers?

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote”…

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Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments

Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors

Hi all,
I thought you'd find the below report useful. 
Enjoy!
Best,
Steph

Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors



SANTA MONICA, Calif. — June 13, 2013 — Car buyers spent an average of $30,803 on new car purchases last year – an all-time high, according to Edmunds.com, the premier resource for car…

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Added by Stephanie Mar on June 13, 2013 at 10:00am — No Comments


Influencer
CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

 

Houston, Texas, June 10, 2013CAR-Research XRM, a single-source CRM solution uniquely branded…
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Added by Arnold Tijerina on June 10, 2013 at 6:11am — 3 Comments


Influencer
Educate, Advise, Entertain...Oh, And Be Human!

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems.  Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it…

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Added by Michael Cirillo on March 18, 2013 at 8:00am — 2 Comments


Influencer
Latest Google Car Shopper Research Impacts Dealer Marketing Strategies

Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's…

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Added by Brian Pasch on September 19, 2012 at 1:30pm — 3 Comments

Related Search: A Google Goldmine for Keyword Inspiration

Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.

So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…

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Added by Greg Bem on July 19, 2012 at 9:28am — No Comments

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