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All ADM Blog Posts Tagged 'research' (18)

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…

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Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…

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Added by Larry Bruce on August 4, 2014 at 6:00am — 18 Comments

A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…

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Added by Misti Miller on July 31, 2014 at 7:34am — No Comments

Being Different Makes A Difference

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…

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Added by Richard Holland on August 29, 2013 at 6:09am — 1 Comment

Is Your CRM Leveraging Big Data To Help You Increase Revenue?

The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what…

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Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments

Would You Rather Have Leads or Customers?

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote”…

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Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments

Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors

Hi all,
I thought you'd find the below report useful. 
Enjoy!
Best,
Steph

Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors



SANTA MONICA, Calif. — June 13, 2013 — Car buyers spent an average of $30,803 on new car purchases last year – an all-time high, according to Edmunds.com, the premier resource for car…

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Added by Stephanie Mar on June 13, 2013 at 10:00am — No Comments

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

 

Houston, Texas, June 10, 2013CAR-Research XRM, a single-source CRM solution uniquely branded…
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Added by Arnold Tijerina on June 10, 2013 at 6:11am — 3 Comments

Educate, Advise, Entertain...Oh, And Be Human!

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems.  Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it…

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Added by Michael Cirillo on March 18, 2013 at 8:00am — 2 Comments

Latest Google Car Shopper Research Impacts Dealer Marketing Strategies

Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's…

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Added by Brian Pasch on September 19, 2012 at 1:30pm — 3 Comments

Related Search: A Google Goldmine for Keyword Inspiration

Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.

So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…

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Added by Greg Bem on July 19, 2012 at 9:28am — No Comments

The Social Network You’re Overlooking

I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.

Social media that incorporate these overlooked…

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Added by Kurt Kubicki on May 22, 2012 at 8:47am — No Comments

That Money Machine

In the early ‘90s an acquaintance received a new job assignment. He was to set up an outbound telemarketing department to sell off millions of dollars of off-lease computer equipment.

 

He assembled a team of…

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Added by Kurt Kubicki on March 19, 2012 at 6:30am — 3 Comments

How Should We Play?



 

 

Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.

 

In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.

 

Whether in football or selling…

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Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments

5 Reasons It’s Not Your Breath

No doubt, things like bad breath can be a turn off. However, most of the time a customer walks without buying isn’t because of halitosis across the desk.

 

For sure, sales associates must attend…

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Added by Kurt Kubicki on December 27, 2011 at 5:00am — 1 Comment

The 2010 U.S. Digital Year in Review

If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:

 

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review

 

What statistics surprise you, if any?  I think the 8% decline of…

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Added by Stan Bradbury on February 17, 2011 at 11:17am — No Comments

Research Equals Results

In the world of Professional sports, teams…

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Added by Bryan Armstrong on November 7, 2010 at 12:00pm — 8 Comments

Check Out Blue Dog's Resources and Downloads Page

Over the past few years, the Blue Dog team has read through dozens of studies and reports revealing the latest trends and market tendencies in the advertising industry.



Today we launched our Resources and Downloads page, which we plan to build-out going forward in an effort to give our readers as much pertinent and relevant information on where local…

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Added by Blue Dog Productions on August 30, 2010 at 1:30pm — No Comments

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