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Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local. In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…Continue
I was reading the recent blog post by Kim Essenmacher and her frustration with Google+ Local reviews, when Matt Merrill (…Continue
Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating.
I wrote about changes planned for …Continue
In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will…Continue
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year.
Google announced today Google Related, a free toolbar that is available for Google Chrome and…
Added by Brian Pasch on August 17, 2011 at 12:00pm — No Comments
At the 8th Digital Dealer Conference in Orlando from April 20-22th, I will be conducting a seminar on Internet Reputation Management. The seminar is scheduled on April 21st at 4:30 pm. As I started to prepare my thoughts for the seminar, I wanted to encourage dealers who start an IRM process to be…Continue
Added by Brian Pasch on March 21, 2010 at 5:00pm — No Comments