Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business asset. But... Now, in 2014 I'm not so sure about that…Continue
Added by Bobby Hunt III on September 11, 2014 at 12:00pm — No Comments
More than half of all online consumers – sixty-one percent, to be precise – read online reviews before deciding whether to make a purchase. Online reviews are now considered essential for e-commerce sites. They are proven sales drivers, and studies show most customers want to see some kind of informed review before they click the “buy” button.
So what happens when a disgruntled customer uses the review function to unleash a…Continue
Added by Joe Chierotti on April 3, 2014 at 11:00am — No Comments
Search Engine Optimization is all about drawing traffic to a website, and converting it into customers. That’s the bottom line, and when it’s summed up like that it sounds pretty straightforward. It isn’t.
The essence of Search Engine Optimization is making a website search engine friendly. Historically, the effectiveness of Search Engine Optimization, or SEO, has…Continue
Your dealerships online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …Continue
Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local. In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…Continue
What matters most to your car shoppers? Is it price? Depth of inventory? Maybe – but the Internet has nearly commoditized the auto business. Savvy customers will be able to find the car they want at the lowest price within a few seconds of searching. So where is the competitive edge that draws a…Continue
I've long fought for dealers to know and improve their reputation, but the reputation of the industry always felt like it was holding dealers back. It is very frustrating! As I've often put it, the fly pushing on the butt of the elephant doesn't mean it's driving, it only means it is lucky the elephant is going it's…Continue
Added by Keith Shetterly on December 3, 2012 at 12:00pm — No Comments
As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and I are sharing best practices with over 50 dealers. It seems that auto dealers are concerned more about their online reputation now than ever before. While it is great to see dealers place a focus on it there still needs to be a structure in place that will create a strong reputation for the dealership. Once a structure is in place, managing an online reputation is actually a very…Continue
Added by Stan Sher on October 24, 2012 at 4:59am — No Comments
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…Continue
Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. I was within three miles of the dealership and thirty minutes early. I had never been there before I relied on my GPS as I always do. The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.
The GPS was pulling in an address from…Continue
Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating.
I wrote about changes planned for …Continue
In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will…Continue
Automotive Internet Sales and Google’s ZMOT for Car Dealerships
By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive…Continue
Added by Sean V. Bradley on April 9, 2012 at 12:52pm — No Comments
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year.
Google announced today Google Related, a free toolbar that is available for Google Chrome and…
Added by Brian Pasch on August 17, 2011 at 12:00pm — No Comments
I have been working in the automotive industry for over 8 years as of this month. The one thing that I felt I could always do better was build value in my presentations. When I say presentations, I am not just talking about performing a powerful walk around. I am talking about…Continue
Added by Stan Sher on January 12, 2011 at 9:30pm — No Comments
At the 8th Digital Dealer Conference in Orlando from April 20-22th, I will be conducting a seminar on Internet Reputation Management. The seminar is scheduled on April 21st at 4:30 pm. As I started to prepare my thoughts for the seminar, I wanted to encourage dealers who start an IRM process to be…Continue
Added by Brian Pasch on March 21, 2010 at 5:00pm — No Comments