Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…Continue
Added by Jonathan Floyd on April 16, 2015 at 5:30am — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on December 5, 2014 at 1:01pm — No Comments
|by Jillian Overmyer, Account Advocate|
Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…Continue
In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…Continue
Added by Rob Hagen on October 20, 2014 at 12:28pm — No Comments
It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism? If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…Continue
Added by Mike Gorun on October 7, 2014 at 5:30am — No Comments
Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…Continue
Added by Rob Hagen on September 28, 2014 at 1:01pm — No Comments
There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…Continue
Added by Mike Gorun on September 15, 2014 at 5:30am — No Comments
Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business…Continue
Added by Bobby Hunt III on September 11, 2014 at 12:00pm — No Comments
Five Proven Ways to Win
the Hearts and Minds of Car Buyers...
In most markets, those seeking jobs are also those buying your goods and services. So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?
Here are four tips to improving your…Continue
Added by Stephanie Young on July 8, 2014 at 7:13am — No Comments
Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the…Continue
Added by J.D. Rucker on January 23, 2014 at 1:30am — No Comments
A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…Continue
Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service. Yet, most dealerships focus most of their…Continue
Added by Richard Holland on November 22, 2013 at 4:57am — No Comments
Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important,…Continue
Creating a great customer experience in your business requires work. Not only does it require work, it also requires both buy-in and trust. In Gallup’s “2013 State of the American Workplace Report”, they found that a…Continue
Added by Richard Holland on September 5, 2013 at 8:22am — No Comments
By Mary-Kelly Gaebel
Is your dealership sending the message that you expect 5-star reviews... OR that you just have too much time on your hands?
Added by CDK Global on September 3, 2013 at 10:30am — No Comments
Added by CDK Global on August 16, 2013 at 3:00pm — No Comments
Are you ready for the new Google Maps? Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.
Google made their new Maps product public this week, and the changes are fairly substantial. The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …Continue
For those keeping track, Google just recently made their second change to their Online Review experience in 14 months. These changes are important for you to be aware of as they have a huge impact on Google search results and how your business appears to shoppers out on the Internet. Below I have provided a summary of the changes and how they might be impacting your business. If you have any questions about these changes and how they might impact your business, feel free to email me,…Continue