The cost of vehicle repairs can be overwhelming in some cases, so it makes sense for drivers to compare prices when selecting an auto repair center. While service costs are critical to your overall repair experience, there are several other factors that should receive your attention as well before deciding which auto service center to use. As you search for an auto repair shop…
Get your Current Online Reputation Evaluation (C.O.R.E.) Report
Enter your company name and phone at the link below and get your complimentary C.O.R.E. report. You’ll be able to instantly see exactly what customers see online about your business. It’s the first step to establishing a healthy online presence for your brand, attracting new…
In the game of football, they say defense wins championships, but offense fills the seats. If you’re not filling seats you’re not selling cars. Am I right?
Unless you’ve been living under a rock for the past 20 years, most of us are aware that in business there’s…
Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.
Consumers increasingly use their smartphones to research which businesses they should patronize.
These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your…
Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…
If you are a business owner, surely you have your unique ways of promoting and marketing your services to achieve more sales. In this digital era, online marketing has become an important tool to gain business. You need contemporary methods to connect with the modern consumer and you are missing out on a lot of customers, if you have not notched up your business power with effective digital marketing. To achieve more sales through the digital media, you can hire a digital marketing service.…
While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are…
Worried About Your Business's Reputation? These Tips Can Help!
Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.
According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.
Reputation Management - Do You Know How Your Business Is Perceived?
To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…
Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also want to protect…
Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is…
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best…
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…
How do you approach Generation Y when it comes to car buying?
Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…
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