Professional Community for Car Dealers, Automotive Marketers and Sales Managers
By Brian Pasch
Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice. Multiple Adwords campaigns can now be linked to your primary Google Analytics…Continue
Back in November 2013, the digital world was flipped upside down when Google made a change to the way it shares data with your web stats service. Organic search traffic was one of the big providers of visitor data to dealership websites, but when the switch was made, the keyword “(not provided)” quickly became your most common visitor metric.
In a universe…Continue
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue
Eatontown, NJ (February 2013) – PCG Consulting, Inc., an automotive consulting…Continue
Added by Matthew O'Such on February 1, 2013 at 2:30pm — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …Continue
Added by Justin Braun on October 20, 2011 at 7:00am — No Comments