Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
According to an article in Inc., the Disney…Continue
Added by Mike Gorun on August 25, 2015 at 6:30am — No Comments
What’s the most incredible act of customer service you have ever performed for a customer, and did it inspire their undying loyalty? In this story by Peter Shankman, he recounts how after a long travel day he boarded a plane, tired and hungry. As a joke, he tweeted out to Morton’s steakhouse to please have a Porterhouse waiting for him at the airport when he landed. Of course he was not…Continue
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the final blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on retail…Continue
Added by Mike Gorun on May 15, 2012 at 4:01pm — No Comments