Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and…Continue
Added by Tim Clay on September 26, 2016 at 2:30pm — No Comments
No matter how awesome you believe your vehicle is, there will come a time when it will need a repair. Learning how to work on cars has many benefits to it. The following are five of the most common of those benefits.
1. It Saves…Continue
Added by Lizzie Weakley on September 15, 2016 at 10:00am — No Comments
With the summer heat giving way to colder temperatures, now is the time to prepare yourself and your vehicle for the rigors of driving in snowy weather. After all, there’s nothing worse than being stuck on the side of the road during a snowstorm, plus the inevitable towing fees and repair bills can easily strain your…Continue
Added by Brooke Chaplan on September 9, 2016 at 3:00pm — No Comments
In the past, customers were willing to bring their vehicle into a service department and wait patiently.
However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and…
Added by Tom Cannata on August 29, 2016 at 7:00am — No Comments
Even a car that starts out cheap can get expensive as the repair bills pile up.
There are times when expensive repairs are unavoidable, but there are also plenty of ways to deal with common car problems without breaking the bank. Even a person working with college student's budget can do a lot to keep their car's maintenance costs…
Added by Brooke Chaplan on August 16, 2016 at 1:30pm — No Comments
There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand its importance and value, but they simply don’t have the available funds to complete it.
In such a highly…Continue
Added by Tim Clay on August 8, 2016 at 9:49am — No Comments
When you buy a new car, you immediately start hoping that this car will run for you for many years to come. You pray that a long time will pass before the car gives you trouble. Unfortunately, stuff happens anyway. Sometimes it’s major. Here’s what you need to do…Continue
Added by Lizzie Weakley on August 7, 2016 at 4:00pm — No Comments
While driving in the snow is a necessity for many Americans, you're much more likely to get in trouble on the road when you head out in winter weather without the proper precautions. According to statistics from the Federal Highway Administration more than 1,300 people are killed each year in snow-related car crashes, and there are more than 116,800 injuries on average. Here's how to prepare your car for snowy conditions and reduce your risk for a crash…Continue
Added by Brooke Chaplan on July 26, 2016 at 9:30am — No Comments
Simple car repair know-how can save any car owner time and money. In order to avoid costly repair charges, vehicle owners have the option of learning how to complete easier repairs themselves that range from changing the oil to changing a flat tire. These are six simple repairs any…Continue
Added by Brooke Chaplan on July 10, 2016 at 7:30am — No Comments
The summer road trip season is here and you're likely more than ready to embrace new adventures and get back to vacationing. Your car, however, may not be quite as up to the task as you are. The Law Office of Daniel…Continue
Added by Brooke Chaplan on July 9, 2016 at 8:30am — No Comments
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…Continue
Added by Chris Miller on June 24, 2016 at 7:31am — No Comments
Do-it-Yourself projects for the car are not for everyone. New cars are complex machines with computers that usually keep them tuned-up and zooming along. For the first year or two, you probably won’t need to do anything for your new baby except visit the occasional car wash and oil…Continue
Added by Brooke Chaplan on May 7, 2016 at 9:30am — No Comments
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…Continue
Though common, nothing changes how shocking these small accidents can be. Make sure you can get the police report for an insurance claim.…Continue
Added by Brooke Chaplan on April 19, 2016 at 1:30pm — No Comments
Customer satisfaction with dealer service related to an automotive recall declines for the first time in 6 years.
Added by Kris Rosychuk on April 15, 2016 at 7:00am — No Comments
Just because every car on the road needs maintenance once in a while, it does not mean that you don't have step up your game when it comes to your auto repair shop's website. Websites can sink a business or become an amazing way to get more customers. Here are 8 ways that you can use web design elements to make your car repair shop's website stand out from the crowd.
Lots of White Space in Layout
Added by Bjorn Wallman on April 10, 2016 at 3:20am — No Comments
Single stage paint jobs are not intended for prestigious showroom or displays but are great for complete paint jobs on cars that just need to look better. Single stage colors also have the advantage of being very close in match to the original colors but since the whole car is usually being repainted, an exact match is generally not absolutely critical.…Continue
Added by Rahul Paul on March 9, 2016 at 10:59pm — No Comments
Your tires are said to be the most important safety feature on your car. They are, after all, the only part of your car that actually touches the road. Because they are so important when it comes to being safe when driving, they should be maintained and properly taken care of at all times. Getting a flat tire in the middle of nowhere or having a blowout while driving at a high speed can be catastrophic for both you and your vehicle. The National Highway Travel Safety Association actually…Continue
Added by Lizzie Weakley on March 5, 2016 at 10:30am — No Comments
Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel.…Continue
Added by Chris Miller on March 4, 2016 at 5:23am — No Comments