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All ADM Blog Posts Tagged 'remarketing' (18)

Google Analytics Tip - Improving Remarketing Campaigns

It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing…

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Added by Brian Pasch on July 8, 2017 at 4:00am — No Comments

When States Fight Back

I’ve written a lot about recall awareness and how dealers can…

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Added by Chris Miller on May 31, 2017 at 7:00am — No Comments

Potratz Honored With Prestigious Award

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue…

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Added by Paul Potratz on August 9, 2013 at 11:38am — No Comments

How To Keep Your VDPs In Sight, In Mind… All The Time

Shaun Kehrberg by Shaun Kehrberg, Product Marketing Manager, Digital Advertising…
Impact of Automotive Digital Advertising on VDP Views
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Added by CDK Global on March 28, 2013 at 8:00am — 18 Comments

SureSale Makes it Easy to Get Into the Booming Certification Market

Get In Early and Now… the Market Won’t Wait for You!

 

November was the strongest November for CPO (Certified Pre-Owned) sales – ever! This continues a string of records in the CPO market, including the best October ever last month, according to Autodata.1 And what we are seeing at SureSale reflects this surge, with the new category of certified vehicles that SureSale covers (the millions of vehicles that fall outside the…

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Added by Jeffrey Schwartz on December 12, 2012 at 10:26am — No Comments

What About The 98% of Your Web Visitors Who Don't Fill Out A Contact Form?

It kinda seems like the car business has turned into the "leads" business.



automotive-remarketing-chart Dealers now spend more money on digital advertising than on any other advertising medium.



If you're not buying leads directly from the factory and the giant lead providers, then you're trying to bring in more traffic to your website in the hope visitors will call, click, message, chat or do almost anything to raise their hand and say "look at me, I'm a potential buyer" - a…

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Added by Terry Lancaster on October 17, 2012 at 8:55am — 2 Comments

Improve Your Marketing At Every Level Of The Funnel With Retargeting

Retargeting is the newest toy in the toy chest for digital marketing companies. The perceived ROI it brings is making it very popular and the trend has grown to the point that now even Facebook is getting in the game. So what…

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Added by Timothy Martell on September 25, 2012 at 7:00am — 1 Comment

The Remarketing Effect of Live Chat

The benefits of remarketing (or retargeting) for dealers cannot be overstated. Remarketing is the technique of having your dealership's ads displayed across a search network as prospects leave your dealership website and visit other sites within the search network. The way it works is that the prospect's IP address is noted and a cookie is attached to the prospect's browser. Then, for a set period of time, your dealership's ads are continually displayed to that prospect,…

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Added by Aaron Hassen on September 17, 2012 at 11:30am — No Comments

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

Remarketing We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time b) have one person visit your website six times?

If you said B you would be correct! Why, because that person is obviously more interested and lower down the purchase funnel. They are ready to…

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Added by CDK Global on September 6, 2012 at 8:44am — No Comments


Influencer
More ZMOT!....Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
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Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments


Influencer
SEO VS PPC DD11 Recap

Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…

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Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments


Influencer
It’s Not What He Knows...

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…

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Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments


Influencer
Matt & Vanessa Don't Hate Me…

But you couldn’t be more wrong about microsites!

 

I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…

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Added by Larry Bruce on March 10, 2012 at 9:30am — 23 Comments


Influencer
Future Auto World… what’a ya think?

An interesting report from comScore and I think some premonitions for retail automotive.

 

 

  1. Could FREE shipping break open real eCommerce for automotive? I think it is certainly a big hurdle right now logistically and monetarily. Taking away the monetary factor may go a long way toward opening this up. Of course there are still some logistics involved and there is the tactile factor. The need to touch and feel the vehicle is diminishing slowly…
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Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments


Influencer
AutoMazing Podcast

The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.

 

12/29/11 - What Makes A Great Customer Experience &…

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Added by Larry Bruce on January 4, 2012 at 3:19am — No Comments


Influencer
TrueCar, KBB & Edmunds: an Objective View

TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.

Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…

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Added by Larry Bruce on January 3, 2012 at 7:30pm — 13 Comments

Leverage Your Existing Website Traffic To Sell More Cars

The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…

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Added by Brian Pasch on June 17, 2011 at 4:00am — 10 Comments

Keep Joe Coming Back: Remarketing for Automotive Advertising

Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “nissan altima” in Google. Your car dealership pops up at the top of the search results.…

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Added by Paul Potratz on November 2, 2010 at 10:52am — No Comments

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