Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.
The 5 moments Google defines as important are: Which car is best? ; Is it right for me? ; Can I afford it? ;…Continue
Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments
Big data is a buzzword that’s been floating around the auto industry for some time now.
Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…
Remember the good old days when your Facebook audience actually saw the content you posted on your Facebook page? If you’re a social media person, you’ll know what a rush it was to see your content engaged with. As the likes, comments and shares piled up on a piece of content, a sense of satisfaction swept over you for a job well done. Then Facebook intervened…Continue
Added by Paul Moran on October 16, 2015 at 5:00am — No Comments
The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…Continue
Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is. It has, in fact, experienced a growth explosion that is historically unparalleled. A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises that if you use this new “insert buzz word here,” then you…Continue
Added by Timmy D. James on July 13, 2015 at 5:30am — No Comments
Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that go after “orphaned” service and sales customers. They try…Continue
Added by Mike Gorun on June 4, 2014 at 5:59am — No Comments