Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…Continue
I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships…Continue
Added by Mike Gorun on April 30, 2014 at 5:07am — No Comments
A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer…Continue
Added by Mike Gorun on April 22, 2014 at 6:06am — No Comments
Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship…Continue
Videos can be used in a lot of ways.
They can serve as sales presentations.
Videos can also simply be informative and help you build online popularity. There are many ways to use videos to your advantage. Ideas include:
Added by Joe Schwartz on December 15, 2012 at 10:00am — No Comments
We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and…Continue
Yesterday, one of our sales managers passed this around to everyone at the dealership. Just as it was pertinent to our work environment, I wanted to pass it on because it's relevant in every aspect of what we do... even here on ADM. Hope you don't mind.
21 Keys To A Happy Life
1. Compliment three people a day.
2. Watch a sunrise.
3. Be the first to say “Hello”.
4. Live beneath your means.
5. Treat everyone as you want to be…
Added by Tom Gorham on November 30, 2011 at 9:38am — No Comments
Caveat Emptor: Free isn't always free
by William Weidendorf
Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great!
Next thing you know, you are signing up your businesses for a company Facebook Fan (now "Like") page and a business Twitter account, and it's still free!…Continue
The auto industry seems to be reflecting recently on its glory days. Many of the models coming out have a nostagic feel including the mustang and the camaro. Ford posted recently on their facebook page this great collection of historical photos.You can check them out at: http://tinyurl.com/2aukuqm
But with all this reflection, it makes me think that maybe we all need to think more about what…Continue
The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn't seem like that long it was a lifetime in technology, and if I had to do it all over again I'd do it the same way. What? That's right, I'd do it the same but I would go about it very, very differently. You see, even back when I first started selling cars I understood…Continue
Added by David Johnson on March 15, 2010 at 9:37pm — No Comments
I am good…but don’t take my word for it, look at my work ethic and the results I’ve shown over my years in the car industry. So when I recently took on a new position at Menlove Toyota Scion I wasn’t worried for I have been down this road before and turned around…Continue