Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…Continue
Added by Courtney Evans on November 8, 2019 at 6:36am — No Comments
For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.
Yet it’s difficult to deny the advantages of data-driven marketing:
Added by Courtney Evans on August 9, 2019 at 7:15am — No Comments
While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am.
This was unlike any other trip. The…Continue
Added by Veronica Dunford on March 4, 2019 at 7:00am — No Comments
Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every…Continue
Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments
Today, the Big 3 automakers account for only 44% of the market – a 26% decline from 2 and a half decades ago. In this short amount of time, consumer loyalty is no longer within reach, as the average customer retention rate across the industry has sunk below 50%. This amounts to dealers losing more than half of their customers each…Continue
Added by Doug Van Sach on January 8, 2017 at 6:00am — No Comments
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we love, or to those whom we have to…Continue
Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments
Great customer experiences can win customer loyalty.
That’s why dealerships install restaurants, movie theatres and Starbucks. But while that customer experience is integral to keeping the customer’s business and loyalty, it doesn’t take much to shatter that loyalty and see that…
Added by Mike Gorun on November 18, 2016 at 6:00am — No Comments
CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up, track and manage conversations. However, in most cases, the ultimate beneficiary is the user, not the customer.
In terms of communication, today’s world is filled with noise. So…Continue
Added by Ujj Nath on November 7, 2016 at 5:26am — No Comments
I bet that title got your attention.
Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results…
The intention of a loyalty program is to show your customers that they are appreciated and encourage them to choose your business over any competition. These programs can create value and generate lifetime relationships with customers -- as long as the experience remains consistently pleasant.
However, a trend currently rearing its head in the loyalty program…Continue
Added by Mike Gorun on June 20, 2016 at 7:07am — No Comments
Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue to patronize your…Continue
Added by Mike Gorun on December 30, 2015 at 7:48am — No Comments
In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric experience. In the retail automotive space, this is more…Continue
According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales professionals to understand what’s driving this trend and how…Continue
Added by Joey Little on November 17, 2015 at 2:12pm — No Comments
While most businesses analyze budgets and shift money towards digital advertising, video and branding, Volvo has taken an interesting strategy: to decrease marketing. While it isn’t planning to cease all activities, Volvo has decided that, rather than attempt to take on any rivals with bigger budgets, it will shift money towards providing a more personalized customer…Continue
Added by Richard Holland on December 29, 2014 at 5:00am — No Comments
Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.
The ultimate goal of each of these communications is to drive the consumer to your lot. Your team is…Continue
Added by Timmy D. James on October 13, 2014 at 7:00am — No Comments
These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message as to “Why Buy from Us” integrated into their communications with…Continue
Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments
There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are interested in reading? A very good…Continue
A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency.
The lack of price…Continue
Added by Richard Holland on April 24, 2014 at 5:00am — No Comments