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All ADM Blog Posts Tagged 'relationship' (28)

How E-Mails Can Build Customer Loyalty

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…

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Added by Mike Gorun on August 12, 2014 at 5:36am — 1 Comment

Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a…

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Added by Richard Holland on April 24, 2014 at 5:00am — No Comments

FTC says ditch deceptive ads: How dealerships can build trust with customers

Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.

The challenge for these dealers now lies with…

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Added by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments

Employee Loyalty: Is There a Silver Bullet?

When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly…

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Added by Richard Holland on September 26, 2013 at 6:04am — No Comments

What’s Your ROR?

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose…

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Added by Richard Holland on September 12, 2013 at 8:32am — 3 Comments

How to Create a Customer for Life Through Emotion

As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him the…

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Added by Mike Gorun on August 27, 2013 at 7:17am — No Comments

The Transformation of Employee Loyalty in Gen Y

In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees…

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Added by Mike Gorun on July 23, 2013 at 5:43am — 5 Comments

Is your online reputation being managed before it creates reviews on Google or Yelp?

You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.”  Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies.  Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.”  There is a process by which online reviews come to be published…

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Added by Camille Forte on June 21, 2013 at 11:30am — No Comments

Building Up Employees’ Loyalty and Engagement: What I Like About You

When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.

Yet when it comes to building loyalty, whether in customers, coworkers or…

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Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments

You Only Say You Love Me: A Tale of the Unconsciously Incompetent

My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I…

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Added by Patrick Kelly on September 27, 2012 at 7:10am — 5 Comments

The Big Missed Opportunity: Never neglect to log an up

There’s an elephant in the room. This particular elephant is eating your sales career lunch!

 

You know about the…

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Added by Patrick Kelly on August 28, 2012 at 5:30am — 17 Comments

The Miracle Up: Royal treatment for everyone

Do you remember your last Miracle Up, the up whose deal paid your mortgage that month?

You know, the up who paid MSRP, plopped down a substantial down payment and had an 800…

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Added by Patrick Kelly on August 20, 2012 at 5:30am — 3 Comments

The $1 Million Up: Bad math Costs Sales Associates Dearly

It’s tough to make a good living selling cars these days.

 

Really?

 

Is that what the math says…is…

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Added by Patrick Kelly on August 8, 2012 at 11:00am — 1 Comment

Huddles Are Killers - Let’s show up and go to work

If you doubt the validity of the saying “misery loves company,” look no further than a typical dealership huddle.

 

You know, the group of sales associates standing together commiserating…

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Added by Patrick Kelly on August 2, 2012 at 7:30am — 16 Comments

Reputation Management: Have You Read the Reviews?

Reputation Management is, and has been, quite the hot topic in business for some time, yet the “proper etiquette” isn’t always clear for most. Now that Yelp is to be among the review forums that allow you to counteract negative reviews, it’s time for a quick brush-up on online review management so that this new development works to your advantage – because mishandling negative feedback can only make it exponentially worse.

To state the…

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Added by Camille Forte on February 20, 2012 at 8:08am — No Comments

5 Things You Need To Know BEFORE Designing Your Social Media Strategy

#1 Social Media Is A Force Multiplier

Stop looking at social media as an add-on, in order for social marketing to be truly effective you must first work to integrate it into your daily processes. Instead of seeing social media as a separate identity, one that needs a separate strategy…

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Added by David Johnson on February 1, 2012 at 9:09am — No Comments

From the Trenches - What To Do About A Bad Review

What To Do About A Bad Review

We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.

Asking that customer to…

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Added by Tom Gorham on October 27, 2011 at 10:00am — 74 Comments

Selling Emotion over Product! What are your thoughts?

Having the opportunity to be on both sides of the fence as a dealer to the actual vendor, I    have heard many pitches, demos, product enhancements to help our (their) dealership progress & more.

Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…

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Added by Jennifer Schrader on October 7, 2011 at 5:57am — 4 Comments

Nicki Allen with Classic Mazda and Classic CDJ featured in AutoSuccess Magazine | New Attitude

Nicki Allen of Classic Mazda and Classic Chrysler Dodge Jeep of Denton gives new perspective to some traditional ideas in the automotive business.  A focus on new technology defines a new attitude for these Texas dealerships. Click the image above for the full… Continue

Added by Joseph Little on July 18, 2011 at 8:18am — No Comments

VinSolutions Recognized as Champion of Business™

The Kansas City Business Journal announces VinSolutions as a winner in their fifth annual Champions of Business™ Awards Program.



Overland Park, KS – April 28, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been recognized by the Kansas City Business Journal as a Champion of Business™. The program honors Kansas City-area companies that have exhibited sustained excellence. The…

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Added by Joseph Little on April 28, 2011 at 8:11am — No Comments

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