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All ADM Blog Posts Tagged 'relations' (20)

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…

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Added by sara callahan on February 19, 2014 at 7:55am — 7 Comments

Target’s Crisis Management Failure In the Wake of Data Breach

Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled…

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Added by sara callahan on January 8, 2014 at 6:03am — No Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…

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Added by sara callahan on December 30, 2013 at 10:30am — 2 Comments

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be. 

Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important,…

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Added by sara callahan on November 13, 2013 at 7:00am — 4 Comments

When Customers Attack

In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar…

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Added by sara callahan on September 27, 2013 at 6:53am — No Comments

Empowered Employees and Pizza: A Success Story

Creating a great customer experience in your business requires work. Not only does it require work, it also requires both buy-in and trust. In Gallup’s “2013 State of the American Workplace Report”, they found that a…

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Added by Richard Holland on September 5, 2013 at 8:22am — No Comments

What We Can Learn From The CBS – Time Warner Cable Dispute

About a month ago, Time Warner Cable blacked out CBS in several major markets including Los Angeles, New York and Dallas, because of a dispute with CBS over pricing for retransmission fees. Both sides, of…

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Added by sara callahan on August 28, 2013 at 6:15am — 2 Comments

The Five Things We Can Learn From Sharknado

July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about sharks caught in a tornado that then go on a flying shark rampage. The show was cheaply made and had almost no viewers (including the actors that were in…

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Added by sara callahan on July 24, 2013 at 6:42am — 12 Comments

Want A Free Ferrari, Buy Some Pizzas

Sounds ridiculous, right? It’s real, however. A case study involving a pizza joint in New York has shown that offering ridiculous rewards can pay off. This particular pizza joint has several…

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Added by sara callahan on June 26, 2013 at 6:08am — No Comments

How Much Is Your Reputation Worth? If You’re Chrysler, Quite a Bit.

On Monday, June 3, Chrysler had a choice to make. The National Highway Traffic Safety Administration asked them to recall 1993-2004 Jeep Grand Cherokees and 2007 Jeep Libertys, according to…

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Added by sara callahan on June 12, 2013 at 4:30am — 3 Comments

What to Do When It Hits The Fan

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…

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Added by sara callahan on May 29, 2013 at 3:30am — No Comments

What Does A PR Firm Do?

Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?

As defined by…

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Added by sara callahan on May 15, 2013 at 5:42am — 1 Comment

Sometimes Keeping Your Strategy To Yourself Is A Good Strategy

Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…

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Added by sara callahan on March 26, 2013 at 5:24am — No Comments

If Support...

If Support…

  • Responded with a call instead of silence
  • Gave you immediate attention instead of a support ticket number
  • Answered the phone immediately instead of a queue
  • Has a queue, then you know something is desperately wrong
  • Responded with action instead of a timeline
  • Categorically ranked your need based on how much it is their fault and handled those first.
  • Wasn’t overseas
  • Is handled with grace and humility instead…
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Added by Joe Webb on May 23, 2012 at 8:30am — No Comments

What does basketball have to do with automotive marketing?

 

Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…

In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or…

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Added by Malinda Terreri on June 28, 2011 at 7:30am — 2 Comments

Unsung Heroes of the Auto Industry, Show Yourselves





Imagine a world where car dealers earned the same community respect as fire fighters,…

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Added by Cobalt on March 18, 2011 at 11:31am — 4 Comments

Validation and Fruition

I've actively commented on two other great, current blog posts here on ADM.FM - one by Bryan Armstrong and one from Todd Smith. This post is a marrying of the two topics - Vendor Relationships and Social Media Best Practices. Toward the end of this post, you will learn of a specific social media & CRM enhancement that a vendor (Vin Solutions) put into their CRM based on my suggestion - that ties into its own best practice - and something you should get your CRMs to implement as well. Let… Continue

Added by Joe Webb on March 3, 2010 at 12:30pm — 11 Comments

PowerSports Xpress Management Announces Parts & Service Upgrade to VehicleXpress DMS!

SYRACUSE, NY - PowerSports Xpress Management today announced the addition of a Parts and Service module to their VehicleXpress Dealer Management System, further enhancing it’s already feature-packed interface.



The parts and service module adds the ability to track all parts inventories and service requests within a dealership at all locations. Service or warranty requests can be entered into the system, technicians and work bays selected, time allotted and service codes… Continue

Added by VehicleXpress on March 24, 2009 at 12:30pm — No Comments

Turn Off The Lights

I was delivering a set of V2 display ramps a couple of weeks ago, and on my way to Atlanta from Commerce Township, Michigan, I noticed on my 26 hour round trip many car dealers out of business. I know, not shocking. What confounded me was all the ones I saw still had all the lights in the building and across the very large EMPTY PARKING LOTS. Who is paying for that light bill, and why?



That started me thinking about the dealership that are not yet out of business with all their… Continue

Added by RAMPBOSS - USA on February 16, 2009 at 7:19pm — No Comments

Claim the Premium Position

Increased competition and consolidations among component manufacturers in the North American automotive replacement parts market have created an urgent need to maintain a market leadership position among customers.



Now is the perfect time for aftermarket parts manufacturers to lay claim to their respective premium replacement product(s) categories and launch an aftermarket name brand assault. Establishing a brand as top-of-class quality can be as simple as saying it – assuming that… Continue

Added by Scott K. Russell on February 9, 2009 at 12:02pm — No Comments

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