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All ADM Blog Posts Tagged 'recommendations' (7)

Effective Marketing – Don’t Forget the Service Department!

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

 

How can…

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Added by Tim Clay on February 15, 2017 at 5:45am — No Comments


Influencer
Quick Lube: A Minor Investment for a Huge Return

In the past, customers were willing to bring their vehicle into a service department and wait patiently.

However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and…

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Added by Tom Cannata on August 29, 2016 at 7:00am — No Comments

Increasing Service Revenue Is All in the Details

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…

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Added by Tim Clay on June 27, 2016 at 6:58am — No Comments


Influencer
Sell Like Wal-Mart

Dealership service departments are catching on. They’re beginning to retail like some of the best in the world. 

They’re making tire sales an integral part of their service model. They’re marketing to all makes and models. They’re making sure every vehicle, even quick lube customers, receives a multi-point inspection. They’re marketing and promoting services to wider audiences, all aimed at servicing more consumers better to earn and to keep more business for the…

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Added by Gregg Manson on June 17, 2014 at 9:22am — No Comments


Influencer
What’s Your ROR?

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…

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Added by Richard Holland on September 12, 2013 at 8:32am — 3 Comments

All Roads Lead To Vegas: AutoCon 2013 Edition

In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from being wined and dined as a dealership employee to doing the wining and dining for dealership…

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Added by Arnold Tijerina on August 7, 2013 at 6:09am — No Comments

Recommendations Posted for Ralph Paglia at LinkedIn

Ralph Paglia

Director - Digital Marketing

ADP Dealer Services




Recommendations are listed in chronological order, with most recent at the top...



“Now after several years working with Ralph Paglia I can tell that he contributed enormously to the success of our annual Automotive CRM conference in California. He became a part of the event by engaging in the research, helping to find the best speakers and driving attendance from key strategic thought… Continue

Added by Ralph Paglia on October 4, 2008 at 1:30pm — No Comments

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