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All ADM Blog Posts Tagged 'reach' (12)

Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …


Added by Joseph Little on November 25, 2015 at 4:00pm — No Comments

Is The Decline In Facebook Page Reach Actually A Good Thing?

Remember the good old days when your Facebook audience actually saw the content you posted on your Facebook page? If you’re a social media person, you’ll know what a rush it was to see your content engaged with. As the likes, comments and shares piled up on a piece of content, a sense of…


Added by Paul Moran on October 16, 2015 at 5:00am — No Comments

Now You Know Where Your Customers Are

Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.


Perhaps it’s because they don’t see…


Added by Paul Moran on September 11, 2015 at 6:00am — 1 Comment

Facebook Enhances Algorithm to Deliver More Video Content

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion…


Added by Brian Cox on July 20, 2015 at 6:00am — 1 Comment

Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this,…


Added by Paul Moran on May 29, 2015 at 5:30am — No Comments

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in…


Added by Paul Mirek on December 10, 2014 at 10:30am — 13 Comments

Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks

It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%.  As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.…


Added by sara callahan on April 9, 2014 at 5:30am — 8 Comments

Ogilvy did a study that showed FB organic reach will hit near zero.

Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most…

Added by Manny Luna on March 27, 2014 at 9:50pm — 10 Comments

Explode Your Loyalty Program with Social Media

As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing.


You can have your customer experience down pat, a loyalty…


Added by Mike Gorun on June 18, 2013 at 5:21am — No Comments

Getting More Facebook Fans is a Minimal Need Compared to Reach


For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…


Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments

“Poke” was soooo 2008... Utilizing @Tagging in Facebook for your dealership‘s fan page.

When I'm working with a dealer on their social media strategies one of the basics I always stress as a useful tool is the "tag" feature in Facebook. There has always been the ability to tag someone you know in a photograph, and that can go a long way for your dealership with delivery or customer event photo.

I wanted to talk about other ways to tag your customers or other pages that may be of interest and benefit to your fan page and your fans. It’s called…


Added by Brent Wees on June 26, 2012 at 10:02am — No Comments

Multi-Platform Ads Boost Effectiveness Of Campaigns: Impact Extends Beyond Reach To Customer Behavior

Multi-Platform Ads Boost Effectiveness Of Campaigns: Study Shows Impact Extends Beyond Reach To Customer Behavior. Advertising on multiple platforms results in a significant increase in a campaign's conversion rate, namely the percentage of consumers exposed to ads who actually purchase the product or service being advertised, according to a study released Tuesday by Integrated Media Measurement.

Integrated Media issued… Continue

Added by Ralph Paglia on June 25, 2008 at 10:00pm — No Comments

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