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SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure that determines how many leads are turned into sales. Every…Continue
Added by Paul Potratz on November 13, 2013 at 8:20am — No Comments
Remember your first days in a dealership and the fundamentals the sales manager drilled into your head. That was good advice. We tend to forget a lot of it over time and as experience adds up.
Yet neglect of the fundamentals can cost sales. This is especially true when working certain opportunity categories. Consider these challenging ones:
Added by Jeff Cotton on July 9, 2013 at 8:07am — No Comments
I was talking with a GSM today and he had no idea how many calls his coordinators were making per day. Equally relevant, is that I talk with people that have positions of authority in the dealership all the time and it's unfortunate to see the majority have no clue when it comes to their E-Commerce Dept. The…Continue
Added by J.R. Batchelor on April 30, 2013 at 8:41pm — No Comments
Helms Brothers Mercedes-Benz Triples Gross Profit with NCM® Associates
Overland Park, Kan., May 2, 2011 ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Helms Brothers Mercedes-Benz has tripled its gross profits through the implementation of the…Continue
Added by sara callahan on May 2, 2011 at 7:30am — No Comments
Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.
This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…Continue
Added by Nick on January 29, 2009 at 8:30am — No Comments