Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'rate' (15)

Convert More Prospects With Smarter Trade-In Tools

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?

 

Not so fast.

 

AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…

Continue

Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.

 

In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…

Continue

Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments

Warranty Claims and Internal Debits: Stop the Madness!

Let’s cut to the chase. Internal debits from warranty claims are costing dealerships $100,000+ a year.

And, with larger…

Continue

Added by Ujj Nath on November 13, 2017 at 6:30am — No Comments

Four Simple Steps to Increase Website Conversion

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest gizmo or widget. Conversion rate optimization is tricky.…

Continue

Added by David Metter on December 29, 2015 at 6:04am — No Comments

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are…

Continue

Added by David Metter on May 29, 2015 at 5:30am — No Comments


Influencer
How to Maximize Profit in Your Service Department

According to NADA statistics from 2014 service and parts sales reached $91billion!

The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach…

Continue

Added by Ashley Weidner on May 28, 2015 at 6:00am — No Comments


Influencer
A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up,…

Continue

Added by Misti Miller on July 31, 2014 at 7:34am — No Comments

Automotive Myth Busting: One Size Fits All Advertising

It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?

Before you continue reading this article, do me a favor right now…

Continue

Added by Michael Cirillo on June 18, 2013 at 9:00am — No Comments


Influencer
The (Unexpected) ROI of Social Media @Tier II





Dealer Groups who want to make real money using Social Media think 3 words:…

Continue

Added by April Lee on February 13, 2013 at 5:11pm — No Comments

The Most Abused Statistic in Automotive Internet Marketing

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

Continue

Added by J.D. Rucker on October 15, 2012 at 5:30pm — 12 Comments


Influencer
The Secret Weapon

Post one of ten posts I will be making leading up to Digital Dealer 12.

 

 

If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…





Continue

Added by Larry Bruce on March 17, 2012 at 7:41am — 1 Comment


Influencer
Is What Your Dealership Stocks a Marketing Decision?



This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.

 

Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…

Continue

Added by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments

ActivEngage Deep Thoughts: CRO and Genetic Algorithms

Here at ActivEngage, we are constantly contemplating the future of business on the Internet.  As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible.  This is the first installment of a blog series in which we will consider what the Internet is and what the…

Continue

Added by Justin Braun on May 27, 2011 at 8:09am — No Comments


Influencer
The Digital Divide – it’s not what you think it is

“Communication with you customers has never been easier…and yet your customers have never been further away.”



For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.

To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.

The…

Continue

Added by Larry Bruce on April 15, 2011 at 7:42pm — 1 Comment

MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs

MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs

            Las Vegas, NV January, 18, 2011 —   The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (…

Continue

Added by sara callahan on January 18, 2011 at 5:50am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2019
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service