Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?
Not so fast.
AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…Continue
Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…Continue
Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments
Added by Ujj Nath on November 13, 2017 at 6:30am — No Comments
Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest gizmo or widget. Conversion rate optimization is tricky.…Continue
Added by David Metter on December 29, 2015 at 6:04am — No Comments
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are…Continue
Added by David Metter on May 29, 2015 at 5:30am — No Comments
The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach…Continue
Added by Ashley Weidner on May 28, 2015 at 6:00am — No Comments
Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up,…
Added by Misti Miller on July 31, 2014 at 7:34am — No Comments
It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?
Before you continue reading this article, do me a favor right now…Continue
Added by Michael Cirillo on June 18, 2013 at 9:00am — No Comments
Added by April Lee on February 13, 2013 at 5:11pm — No Comments
There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.
It's for this…Continue
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…Continue
Here at ActivEngage, we are constantly contemplating the future of business on the Internet. As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible. This is the first installment of a blog series in which we will consider what the Internet is and what the…Continue
Added by Justin Braun on May 27, 2011 at 8:09am — No Comments
“Communication with you customers has never been easier…and yet your customers have never been further away.”
For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.
To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.
MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs
Las Vegas, NV January, 18, 2011 — The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (…Continue
Added by sara callahan on January 18, 2011 at 5:50am — No Comments