Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that…Continue
Added by Chris Miller on February 27, 2017 at 6:18am — No Comments
From vintage cars to vehicles that owners simply hold an emotional attachment to, vehicle restoration is a big business. Many people set out to do this on their own as ‘do it yourself’ project, and this is certainly understandable. There is nothing like the pride that one feels is completely…Continue
Added by Rachelle Wilber on February 10, 2017 at 11:04am — No Comments
In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop…Continue
Added by Chris Miller on February 9, 2017 at 5:45am — No Comments
Added by Josh Whitlatch on September 9, 2016 at 12:30pm — No Comments
According to the J.D. Power 2016 U.S. Initial Quality Study (IQS), U.S. new-vehicle quality makes the largest improvement in 7 years! How does this impact today's dealers?…Continue
Added by Kris Rosychuk on July 6, 2016 at 11:30am — No Comments
In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…Continue
Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments
What makes you open an email? Is it the subject? Maybe the font or color? What ever the case may be, there are several factors that determine the outcome of that email becoming a success or a complete flop. Deleted. Denied. Another email finding its way into…Continue
Added by Josh Whitlatch on March 10, 2016 at 1:27pm — No Comments
Single stage paint jobs are not intended for prestigious showroom or displays but are great for complete paint jobs on cars that just need to look better. Single stage colors also have the advantage of being very close in match to the original colors but since the whole car is usually being repainted, an exact match is generally not absolutely critical.…Continue
Added by Rahul Paul on March 9, 2016 at 10:59pm — No Comments
High-quality educational content has many great benefits... However, is it better to keep the content on…Continue
Added by sara callahan on November 11, 2015 at 5:00am — No Comments
As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a certainty that the timing could not have been better. It has nothing to do with me. My circumstance happened the way it was supposed to…Continue
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…Continue
Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
Added by sara callahan on November 25, 2014 at 5:30am — No Comments
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are…Continue
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers aren’t really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from…Continue
Added by Mike Gorun on May 14, 2013 at 4:43am — No Comments
True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining. I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?
Shared from our friends at Eloqua.
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.
For marketers this kind of visual organization is invaluable for one simple reason:…Continue
Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.
Throw in public relations…Continue
Added by J.D. Rucker on December 10, 2012 at 2:00pm — No Comments
It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality.…Continue