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All ADM Blog Posts Tagged 'purchase' (13)

A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…

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Added by Misti Miller on July 31, 2014 at 7:34am — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…

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Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

MaxTradeIn Launches MaxTradeIn DealerDirect™ Service

MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…

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Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments

Can Car Buying Ever Go Digital? [Research Study]

From eMarketer: In 2011, more than three out of 10 US new-car buyers said they were likely to purchase…

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Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments

Intelligence for Optimal Channel Engagement

Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…



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Added by Amanda Meuwissen on December 6, 2012 at 9:30am — 2 Comments

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

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Added by Paul Potratz on September 18, 2012 at 1:59pm — 1 Comment

Smart-Targeted Campaigns VS Email Blasts

Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with…

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Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments

Ford Uses Mixed Media to Make Their 2013 Model Year Shine

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme…

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Added by Amanda Meuwissen on July 9, 2012 at 7:46am — No Comments

Opens & Clicks that Lead to Purchase

Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.



In a recent study, the Outsell Insights…

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Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments

J.D. Power and Associates Announces the Death of Demographics

J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.



Looking at…

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Added by Amanda Meuwissen on June 21, 2011 at 6:48am — 1 Comment

ALL “UPS” ARE CREATED EQUAL

While talking to numerous dealers here in the Ontario market I have seen a trend towards leads that are being generated from the dealership website. Many dealers lament that they feel most online consumers are simply feeding their forms only to quickly access the lowest quotes possible from multiple dealerships. They view these ups as time-wasters, feeling that these consumers rarely show any true intention of doing business with the dealership and therefore aren't worth a response from…

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Added by Brent Wees on January 25, 2011 at 12:11pm — 5 Comments

Consumers holding off on car purchases... big opportunity?

I came across this feed from Consumer Reports about consumers holding off on car purchases. What I found very interesting in the article is the top 4 reasons that consumers are giving for holding off. You can almost hear a consumers' response:" I don't know man, my car's in pretty good shape, not to mention, prices for cars today are way too high and there aren't any incentives that would motivate me..." What? That seems to be in contrast with the recent activity and consumer response to… Continue

Added by Ron Morrison on September 4, 2009 at 9:36am — No Comments

Ask a car dealer anything

This is an entry I posted on my personal blog and asked members of several online Honda forums to ask me questions.



Because one of my firm beliefs about my method of selling cars is that honesty and transparency is good for business, rather than bad, I am not afraid to let people in on what happens inside a car dealership. If you're one of my customers you already know that I'll let you in on what's going on every step of the way. Our Internet Department operates differently from… Continue

Added by Nick Iliff on October 22, 2008 at 8:00am — No Comments

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