Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The current automotive market presents today’s dealers with unique challenges—the biggest one being the evolution of the customer experience. As shown by the seasonally adjusted annual rate (SAAR), which gauges the strength of overall vehicle demand in any given month, the current automotive market…Continue
Added by Graham Annett on June 6, 2019 at 6:27am — No Comments
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).
Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…
Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments
Today's new-vehicle buyers are considering fewer and shopping fewer dealers. What are the reasons for these shoppers to purchase vs. avoid?
Added by Kris Rosychuk on March 8, 2016 at 7:00am — No Comments
|by Joe Tarell, Performance Improvement Consultant|
When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…Continue
Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up,…
Added by Misti Miller on July 31, 2014 at 7:34am — No Comments
Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve this. The problem…Continue
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual bids on a consumer’s vehicle directly through their own website.
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments
Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with additional information that is pertinent to their behaviors and…Continue
Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments
The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.
Redesigns seem to be a common theme among models carrying over for the 2013 model year, and not…Continue
Added by Amanda Meuwissen on July 9, 2012 at 7:46am — No Comments
Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.
In a recent study, the Outsell Insights…Continue
Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments
J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.
While talking to numerous dealers here in the Ontario market I have seen a trend towards leads that are being generated from the dealership website. Many dealers lament that they feel most online consumers are simply feeding their forms only to quickly access the lowest quotes possible from multiple dealerships. They view these ups as time-wasters, feeling that these consumers rarely show any true intention of doing business with the dealership and therefore aren't worth a response from…Continue
Added by Ron Morrison on September 4, 2009 at 9:36am — No Comments