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All ADM Blog Posts Tagged 'public' (30)


Influencer
How to Differentiate Your Dealership during the Recall Crisis

Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.

 

Recalls certainly challenge consumers’ patience and dealers can find…

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Added by sara callahan on May 17, 2016 at 5:51am — 2 Comments


Influencer
Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.

The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…

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Added by sara callahan on April 27, 2016 at 5:30am — No Comments


Influencer
Are We Sacrificing Customer Experience for Efficiency?

It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live person for help. Customer service inquiries are responded to…

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Added by sara callahan on March 17, 2016 at 6:00am — No Comments


Influencer
5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…

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Added by sara callahan on March 18, 2015 at 8:00am — 1 Comment


Influencer
Is Guerrilla Social Media A Good Strategy?

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time…

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Added by sara callahan on February 11, 2015 at 7:30am — 1 Comment


Influencer
FTC Social Media Ruling Puts Businesses on Alert

It’s no secret that the FTC has been monitoring brand usage of social media.

The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…

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Added by sara callahan on December 5, 2014 at 6:00am — 5 Comments


Influencer
Did Facebook Just Bring Down The Hammer on Brand Content?

In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…

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Added by sara callahan on November 10, 2014 at 3:33am — 2 Comments


Influencer
Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…

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Added by sara callahan on October 22, 2014 at 6:00am — No Comments


Influencer
How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…

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Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment


Influencer
Stop Using Public Relations as Advertising

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…

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Added by sara callahan on September 17, 2014 at 7:00am — No Comments


Influencer
Social Media: When Marketing Becomes Mocketing

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more…

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Added by sara callahan on August 27, 2014 at 5:00am — 1 Comment


Influencer
Vendors: Don’t Be So Darn Annoying!

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…

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Added by sara callahan on July 16, 2014 at 5:00am — 57 Comments


Influencer
Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any…

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Added by sara callahan on June 18, 2014 at 5:00am — 4 Comments


Influencer
Perception Matters: 3 Tips for Always Looking Your Best.

In a heartbreaking video titled “The Importance of Appearances,” a social experiment unfolds that sets up the same scenario with two very different people.

In the first scenario, we see a person dressed as a homeless man collapse in the middle of a busy sidewalk, as if he were ill, and…

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Added by sara callahan on May 14, 2014 at 6:00am — 7 Comments


Influencer
How Facebook Newswire Could Transform Your Content Marketing

Last Thursday, Facebook Launched Facebook Newswire

In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to…

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Added by sara callahan on May 2, 2014 at 6:00am — 1 Comment


Influencer
Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…

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Added by sara callahan on February 19, 2014 at 7:55am — 6 Comments


Influencer
Target’s Crisis Management Failure In the Wake of Data Breach

Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled…

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Added by sara callahan on January 8, 2014 at 6:03am — No Comments


Influencer
The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…

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Added by sara callahan on December 30, 2013 at 10:30am — 1 Comment


Influencer
Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be. 

Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important,…

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Added by sara callahan on November 13, 2013 at 7:00am — 3 Comments


Influencer
When Customers Attack

In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar…

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Added by sara callahan on September 27, 2013 at 6:53am — No Comments

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