Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Facebook’s Boost Post button can be a powerful tool to target people close to your dealership at a very low cost. Let me show you 7 ways you can use this button with results from other…Continue
Added by Rob Hagen on October 3, 2014 at 7:30am — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on October 1, 2014 at 7:55am — No Comments
As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.
As an example, I want to share with you a case study of a Valentine’s Day contest we did with…Continue
When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive…Continue
Added by Richard Holland on September 4, 2014 at 7:00am — No Comments
Added by Ken Leib on January 27, 2014 at 6:30pm — No Comments
Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.
To some, it seemed crazy. Social media? For something other than branding? But…
It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?
Before you continue reading this article, do me a favor right…Continue
Added by Michael Cirillo on June 18, 2013 at 9:00am — No Comments
Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?
As defined by…Continue
In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out…Continue
Added by Mary S. Butler on October 4, 2010 at 10:43am — No Comments