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All ADM Blog Posts Tagged 'program' (71)

Sometimes It’s the Small Things that Matter Most

In building customer loyalty…

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Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments

Holidays are the Perfect Time to Nurture Loyalty

It’s beginning to look a lot like the…

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Added by Mike Gorun on October 31, 2017 at 6:30am — No Comments

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one.

And especially big in dealership’s sales departments. …

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Added by Mike Gorun on October 17, 2017 at 7:00am — 2 Comments

What’s Your Company’s Fidget Spinner?

The most popular “thing” on the…

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Added by Mike Gorun on June 13, 2017 at 6:41am — No Comments

Make Sure Your Customers Complain

An interesting title for a blog, I know. But an…

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Added by Mike Gorun on June 6, 2017 at 6:37am — No Comments

Don’t Think Customers Want Loyalty Programs? U(ber) Better Think Again!

When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates.

 

I recently came across an interesting story about an Uber customer who wrote an…

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Added by Mike Gorun on February 28, 2017 at 5:37am — No Comments

For Loyalty, All You Need Is Love

As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only…

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Added by Mike Gorun on November 22, 2016 at 6:37am — No Comments


Coach
Florida Dealer Takes Stand Against Recalls

One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota, started informing customers of in-stock vehicles with open recalls by clearly marking them with…

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Added by Chris Miller on November 9, 2016 at 8:02am — No Comments

Do You Have A “Super” Loyalty Program?

Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely…

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Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments

Don’t Let Your Loyalty Program Backfire!

The intention of a loyalty program is to show your customers that they are appreciated and encourage them to choose your business over any competition. These programs can create value and generate lifetime relationships with customers -- as long as the experience remains consistently…

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Added by Mike Gorun on June 20, 2016 at 7:07am — No Comments

What Would Your Customers Do If There Weren’t Any More Discounts?

Loyalty is a fickle thing.

While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose to take advantage of it and defect to the…

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Added by Mike Gorun on May 17, 2016 at 5:00am — No Comments

How to Combat Loyalty Program Fatigue

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

 

Most consumers do still participate in their…

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Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments


Vendor
Instant ‘Local Business’ Employee Car Purchasing Benefits Program?

Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…

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Added by Joe Orr on March 24, 2016 at 6:19am — No Comments

Customer Experience is King

Competition for air travel is fierce. Especially when it comes to wooing business travelers. An interesting fact that recently came to light is that the most desirable customers are not necessarily those that have flown the most miles. Airlines have realized this and have changed how rewards and statuses are earned.…

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Added by Mike Gorun on January 7, 2016 at 6:57am — No Comments

Innovative Dealer Partners with Village to Increase Sales and Loyalty

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…

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Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments

Amazon Loyalty Program Promises More Deals Than Black Friday

In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than…

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Added by Mike Gorun on July 14, 2015 at 6:00am — No Comments

Going Beyond All-You-Can-Eat In Loyalty

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies.

No matter what business you patronize, there is a good chance that it is offering some sort of loyalty…

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Added by Mike Gorun on October 24, 2014 at 5:30am — 2 Comments

What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years.

Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…

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Added by Mike Gorun on August 26, 2014 at 3:00am — 2 Comments

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…

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Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments

The Conundrum of Johnny Manziel and Tim Tebow

Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow.  What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks.  What they both also have in common is that they are both very much hated and reviled by so many.

 

From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…

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Added by Mark Tewart on May 7, 2014 at 9:22am — No Comments

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