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All ADM Blog Posts Tagged 'program' (80)

Rewards Programs Mean More than Just Rewards

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them.

 

The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other…

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Added by Mike Gorun on March 20, 2018 at 6:30am — No Comments

Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing…

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Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments

Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand…

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Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments

Don’t Forget Mr. & Mrs. Cellophane!

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition.

For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via…

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Added by Mike Gorun on February 20, 2018 at 6:30am — No Comments

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…

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Added by Mike Gorun on January 30, 2018 at 6:00am — 1 Comment

Don’t Eat Tomato Soup with Chopsticks

As a dealership, there are many ways you…

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Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency

Take dealerships, for…

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Added by Mike Gorun on December 12, 2017 at 6:00am — 1 Comment

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, Im completely violating the first rule of the fight club. 

However, my guess is…

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Added by Mike Gorun on December 4, 2017 at 7:30am — No Comments

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, …

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Added by Mike Gorun on November 28, 2017 at 6:00am — No Comments

Sometimes It’s the Small Things that Matter Most

In building customer loyalty…

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Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments

Holidays are the Perfect Time to Nurture Loyalty

It’s beginning to look a lot like the…

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Added by Mike Gorun on October 31, 2017 at 6:30am — No Comments

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one.

And especially big in dealership’s sales departments. …

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Added by Mike Gorun on October 17, 2017 at 7:00am — 2 Comments

What’s Your Company’s Fidget Spinner?

The most popular “thing” on the…

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Added by Mike Gorun on June 13, 2017 at 6:41am — No Comments

Make Sure Your Customers Complain

An interesting title for a blog, I know. But an…

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Added by Mike Gorun on June 6, 2017 at 6:37am — No Comments

Don’t Think Customers Want Loyalty Programs? U(ber) Better Think Again!

When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates.

 

I recently came across an interesting story about an Uber customer who wrote an…

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Added by Mike Gorun on February 28, 2017 at 5:37am — No Comments

For Loyalty, All You Need Is Love

As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only…

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Added by Mike Gorun on November 22, 2016 at 6:37am — No Comments

Florida Dealer Takes Stand Against Recalls

One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota, started informing customers of in-stock vehicles with open recalls by clearly marking them with…

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Added by Chris Miller on November 9, 2016 at 8:02am — No Comments

Do You Have A “Super” Loyalty Program?

Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely…

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Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments

Don’t Let Your Loyalty Program Backfire!

The intention of a loyalty program is to show your customers that they are appreciated and encourage them to choose your business over any competition. These programs can create value and generate lifetime relationships with customers -- as long as the experience remains consistently…

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Added by Mike Gorun on June 20, 2016 at 7:07am — No Comments

What Would Your Customers Do If There Weren’t Any More Discounts?

Loyalty is a fickle thing.

While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose to take advantage of it and defect to the…

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Added by Mike Gorun on May 17, 2016 at 5:00am — No Comments

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