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All ADM Blog Posts Tagged 'profits' (7)

Yes, Steak Knifes Do Sell Cars

Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful. 

As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one  tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife? 

Another…

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Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments

From the Trenches – Your People Work For You (and themselves)

I've been on the Internet side of this business for 14 years.  The first portion of that time was spent trying to get buy-in from top management.  The last portion has been spent getting buy-in from the sales…

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Added by Tom Gorham on December 16, 2012 at 3:00pm — 10 Comments

Questions You Should Ask Your Website

There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…

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Added by Michael Cirillo on December 7, 2012 at 10:00pm — 7 Comments

Simple Summer Service Email Campaign Drives Profits at Auto Dealerships

I have written several blogs in the past about the success of customer loyalty program promotions in auto dealerships. I am mainly interested in cost-effective actions that dealers can successfully use to help drive profits.

A recent Summer Service Special email promotion designed and delivered…

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Added by Mike Gorun on August 28, 2012 at 10:44am — No Comments

Convert Service to Sales: Now!

RedBumper is quickly becoming the tool of choice!

 

By: Hillis Emanuelson

 

What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.

Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…

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Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments

Maximize Profits with OpportunityMAX.com

Here are a few testimonials from dealers using OpportunityMAX.com:



“I am a 35 year hands-on automobile dealer, but

until Mitch came aboard with our dealerships, our

internet sales department was working at about

50% efficiency. Thanks for all the gross profit.”

LEO BUNNIN- BUNNIN AUTOMOTIVE GROUP



“Digital Max uncovered many critical issues we were not aware we

had. We went from doing 7-10 internet sales a month a couple of

years ago and now… Continue

Added by Dana Perkins on April 25, 2011 at 8:30am — No Comments

Dealer Profitability Has Stagnated for 7 Years

American Auto Dealer profits seem to be stuck in neutral since 2001...



For the sixth straight year, U.S. auto dealer profitability failed to improve in 2007. When considering the current and continuing credit crunch, combined with industry projections of slumping sales in 2008, the prospects for dealership profits in 2008 don't look much brighter.



The average franchised new-vehicle dealership made a net pretax profit of 1.5 percent of sales last year, according to National… Continue

Added by Ralph Paglia on February 25, 2008 at 6:00am — No Comments

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