Professional Community for Car Dealers, Automotive Marketers and Sales Managers
These best practices combined with …Continue
Added by Leonard Buchholz on October 9, 2014 at 1:30pm — No Comments
Added by Leonard Buchholz on July 23, 2014 at 10:33am — No Comments
It's always a pleasure to write a post about Success and we have some Great News! Rountree GM/Nissan in Florida hit the 200K Club! Congratulations to the entire Team!
In this picture from l-r Tom Dallett Fixed Operations Specialist, Dan Shelly General Manager, Donnie Rosbury Service Manager and Gary Halter Parts Manager.…
Added by Leonard Buchholz on May 29, 2014 at 1:46pm — No Comments
Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful.
As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife?
Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales…Continue
There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…Continue
I have written several blogs in the past about the success of customer loyalty program promotions in auto dealerships. I am mainly interested in cost-effective actions that dealers can successfully use to help drive profits.
A recent Summer Service Special email promotion designed and delivered…Continue
Added by Mike Gorun on August 28, 2012 at 10:44am — No Comments
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments
Added by Dana Perkins on April 25, 2011 at 8:30am — No Comments
Added by Ralph Paglia on February 25, 2008 at 6:00am — No Comments