Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Added by Scot Eisenfelder on November 2, 2017 at 5:30am — No Comments
Added by Ujj Nath on June 6, 2017 at 11:02am — No Comments
If you're in auto sales, the term "TGIF" - Thank God It's Friday! - probably has little meaning to you. In this industry, Fridays are spent gearing up for the weekend. Speaking of which, do you know what your weekend is looking like?
To answer this all-important question, it's a good idea for General…Continue
Added by Josh Blick on June 2, 2017 at 6:30am — No Comments
If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance…Continue
Added by Josh Blick on May 18, 2017 at 6:47am — No Comments
Service customers frequently decline some, or all the recommended services, which can be very frustrating to advisors.
While it shouldn’t be a service advisor’s job to “find” things to recommend, it’s certainly their job to notify and counsel customers about any areas…
Added by Tim Clay on May 12, 2017 at 7:30am — No Comments
These best practices combined with …Continue
Added by Leonard Buchholz on October 9, 2014 at 1:30pm — No Comments
Added by Leonard Buchholz on July 23, 2014 at 10:33am — No Comments
It's always a pleasure to write a post about Success and we have some Great News! Rountree GM/Nissan in Florida hit the 200K Club! Congratulations to the entire Team!
In this picture from l-r Tom Dallett Fixed Operations Specialist, Dan Shelly General Manager, Donnie Rosbury Service Manager and Gary Halter Parts Manager.…
Added by Leonard Buchholz on May 29, 2014 at 1:46pm — No Comments
Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful.
As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife?
Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales…Continue
There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…Continue
I have written several blogs in the past about the success of customer loyalty program promotions in auto dealerships. I am mainly interested in cost-effective actions that dealers can successfully use to help drive profits.
A recent Summer Service Special email promotion designed and delivered…Continue
Added by Mike Gorun on August 28, 2012 at 10:44am — No Comments
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments
Added by Dana Perkins on April 25, 2011 at 8:30am — No Comments
Added by Ralph Paglia on February 25, 2008 at 6:00am — No Comments