Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'profit' (43)

How to "Blow Up" your Customer in the service drive 5 different ways

One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.

Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…

Continue

Added by Leonard Buchholz on August 26, 2014 at 2:25pm — No Comments

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

Continue

Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

Is this a "Training Issue"...?

Nearly every week we spend training in a Dealership, we try to identify and help correct deficiencies in production, CSI and dealership employee performance. The rub is that every dealership has different issues and problems.

Sometimes it’s the training, sometimes it’s the employee and sometimes it’s the management.

And 100% of the time when there is little progress in performance…

Continue

Added by Leonard Buchholz on May 1, 2014 at 9:04am — No Comments

Processes Save Lives

Processes save lives. It’s true. It is especially true when you are lying in a hospital bed with a doctor and a nurse talking to you about how their processes will save your life…which was where I found myself in the not too distant past.

Saving a customer's life begins with processes.
Saving a customer's life begins…
Continue

Added by Leonard Buchholz on April 21, 2014 at 8:13am — No Comments

How to make a banana into a bbq pork sandwich...with chips and a drink.

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I…

Continue

Added by Leonard Buchholz on April 14, 2014 at 7:30am — 1 Comment

Where does Profit Improvement start? At the Service Managers Desk, of course!

In every Dealership there is a desk. And behind that desk sits someone who has the responsibility to increase Profits.

In Fixed Ops, this person is called the Service Manager.

Typically  (when I go into a store that is not profitable), I find the person sitting behind that desk working on everything not related to increasing Profits while believing that they are working on everything related to increasing Profits.

I call it the “Theory of Un-relativity” and it goes like…

Continue

Added by Leonard Buchholz on March 26, 2014 at 3:20pm — No Comments

The Service Advisors "6 Steps to Happy Bank Deposits"

Here is a simple way to make more every month. 

It's called the "6 Steps to Happy Bank Deposits" and it goes like this.

1st, write down what you make per month…

Continue

Added by Leonard Buchholz on February 5, 2014 at 7:41am — No Comments

The Right Way and The Wrong Way

During the analysis and evaluation we conduct prior to starting a training program the question of ethics and standard business practices we train on usually requires some explanation. In other words, Dealer Principals and General Managers want to hear from us that we conduct our training programs ethically and professionally.

If I were to stand in a room full of Dealer Principals and ask "Who in here believes that the best way to take care of a customer is to sell extra or un-needed…

Continue

Added by Leonard Buchholz on December 27, 2013 at 10:06am — 1 Comment

Are your Advisors "Helpful" or "Professional"?

Helpful…or Professional…which of these sound better?

If you are like a lot of Dealers and General Managers hiring “helpful” people always seems to be the right call. The belief is that you can develop someone into becoming a Professional. While I don’t disagree with this practice, what I find all across the country is the opposite of helpful or Professional.

Because we train all across the country, we have exposure to every make and model of vehicle in every kind of Dealership,…

Continue

Added by Leonard Buchholz on November 19, 2013 at 5:08pm — No Comments

Financial Statement Success Steps

Increase Gross Profit, Increase Net Profit, Control Expenses, Increase Sales.

Chances are you have been living those four financial principles since you became the owner or GM. And if you are a service manager reading this, you have been the willing champion of the preceding 4 financial cornerstones to dealership success.

Can I ask you a question?Looking for answers?

How does it make you…

Continue

Added by Leonard Buchholz on September 3, 2013 at 1:15pm — No Comments

Down The Road Advertising

My dealers receive between 180 - 200 leads per month from DTR. Do some math for yourself using you own results to project your ROI.



Leads X Closing Rate = Sales

Sales X Average Gross = Total Profit

Total Profit - $2000 DTR Monthly Subscription Fee = Net Profit

Net Profit / DTR fee = ROI



Even before getting your free appointment skills training days, you will make money on DTR. Now, what if your appointment ratio increases from these training days on ALL of… Continue

Added by Doug Blankenship on August 26, 2013 at 12:32pm — No Comments

Uh Oh...Another Employee Quits

Resignation Letter

To: Dealer Principal

From: Fixed Operations Net Profit

Reference: Fixed Operations Gross Profit Resignation Letter

Dear Dealer Principal,

It has come to my attention that Fixed Ops Gross Profit has resigned effective immediately. Without the continued support of Gross Profit I cannot continue to be effective in the performance of my duties while adding funds to your Profitability. (not to mention your bank…

Continue

Added by Leonard Buchholz on August 22, 2013 at 9:28am — No Comments

Resignation Letter

Resignation Letter

Date: Effective Immediately

From: Fixed Operations Gross Profit

To: Dealer Principal

Dear Dealer Principal,

It is with great regret that I must submit this letter of resignation effective immediately.

Although we have worked together over the past few years I don’t feel I can contribute to your bottom line anymore. It has been a great experience and I wish you and all of your dealership team the best.

I am quite…

Continue

Added by Leonard Buchholz on August 21, 2013 at 8:38am — No Comments

Five Blogging Tips To Get More Leads

According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…

Continue

Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments

Did you THRIVE or SURVIVE in 2012?

Every year about this time we begin to contemplate. What was our final score for 2012? How did we end up? Did we just SURVIVE or did we THRIVE?

For most of you, that reality was written months ago and on the 10th of January you’ll be…

Continue

Added by Leonard Buchholz on January 1, 2013 at 2:30pm — No Comments

"Things" do not a great Service Experience make.

Service is an "elbow to elbow" people business. As I (we) have traveled and observed so many Dealership Service Operations, there is still one overriding factor that every Customer Service Organization must understand and adhere to. This is people business.…

Continue

Added by Leonard Buchholz on November 15, 2012 at 6:00am — No Comments

Want to increase Service Sales by 30%?

Lost Sales and Declined Services Customers are in many Dealerships, the largest untapped source of additional revenue. And in most cases, the Sales has been lost because of a few words and not a few dollars.

 …

Continue

Added by Leonard Buchholz on October 11, 2012 at 6:00am — 1 Comment

Techno me, Train me or Tank me...which is it?

It is an age old diametrically opposed argument. On one side, we have technology. On the other side, we have personnel.

  • I can't sell anything without a great Multipoint Inspection.
  • I can't sell anything without a professional Sales Process.
  • I must have both in…
Continue

Added by Leonard Buchholz on September 12, 2012 at 7:30am — 3 Comments

3 Common Mistakes Salespeople Make

The 3 Most Common Mistakes Salespeople Make That Cost The Dealership Money!

 

The good…

Continue

Added by Leonard Buchholz on July 25, 2012 at 11:00am — 6 Comments

Why "Old School" Communication is the new "Class Dismissed"

Clearly there is a huge gap between what "we" (old school) managers and Leaders consider useful and proper communication,  motivation and Leadership techniques and what the "new" generation responds to.

There is a choice to be made.…

Continue

Added by Leonard Buchholz on July 16, 2012 at 7:46am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service