Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"
As always, I have some questions for everyone. Feel free to tell me what you think.
Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…
Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments
Check out this interview I did with my friend Jeff Cormier for Dealer Synergy. Jeff crushed it! Auto Pros need to pay attention to what he is doing. He literally has the absolute BEST website in…Continue
Added by Sean V. Bradley on January 24, 2016 at 8:15am — No Comments
If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s…Continue
Added by sara callahan on November 25, 2015 at 5:00am — No Comments
For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…Continue
Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments
Proper spelling and grammar can dictate whether your content is received well or…Continue
Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and…Continue
Are you building value during your presentation/demonstration?
In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills. As we know in the automotive industry when you start your…Continue
Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments
In the city I live in, there is a run down, nasty looking house taking up some prime commercial real-estate that I'm pretty sure every Realtor in town has taken a crack at trying to sell. Seriously! Every couple of months there is a new sign out front from some poor real-estate…Continue
Added by Wendell Dossett on March 1, 2009 at 6:11pm — No Comments
Added by Gary May on February 16, 2009 at 12:08am — No Comments
Added by Ralph Paglia on October 4, 2008 at 1:30pm — No Comments
Added by Ralph Paglia on September 6, 2008 at 1:00pm — No Comments