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Larry Bruce's Blog Posts Tagged 'process' (2)

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have…

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Added by Larry Bruce on July 21, 2014 at 7:00am — 6 Comments

Coffee’s for Closers…Negotiation AINT the close

I love reading Jim Ziegler’s articles there is a lot of hard core truth in what he writes, most of all you can bet he is passionate and believes and lives every word. While reading this latest article “Coffee’s for Closers” it floored me that we still see this connection between the “PRICE” and the "Close". What’s even more ironic is that is that what actually “CLOSES” a car sale is as old school as it…

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Added by Larry Bruce on June 4, 2011 at 10:54am — 7 Comments

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