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All ADM Blog Posts Tagged 'process' (87)

Waiting For The Opportunity That Already Passed? Try To Process That!

No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with...if you do at all. Today you have two choices:



1. Wait for the next 'up' and work in the same manner as before

2. Create, extend and perpetuate a brand and destination where people want to interact with you



The result will be massively different but the actions required are not so disparate.… Continue

Added by Gary May on February 5, 2009 at 4:27pm — No Comments

Is your Internet Department like a Bank?

Is your Internet Department like a Bank?



Is your Bank getting robbed??



Why is it dealers allow their Internet sales department to disregard valuable leads?



Ask yourself:

Do you know what the process is in your Internet department for each lead that comes in?



Is each and every lead being handled in a proper and timely manner?



Internet departments benefit when Internet leads are treated by employees like a… Continue

Added by William Phillips on December 29, 2008 at 8:00am — 3 Comments

A December To Remember? For A Lot Of Reasons

No matter how tightly or loosely your association with the automotive industry, this is a month of reckoning for so many reasons. But most are still in 'wait and see mode'. That just flat out can't be comfortable and it's not right, so why is it done? If you'd had the proverbial crystal ball, what would you have done months ago (if not years)?



It is interesting to hear about some level of negative consumer sentiment or backlash about the Toyota 0% advertising. When was the last time… Continue

Added by Gary May on December 4, 2008 at 11:15am — 5 Comments

Build It And They Will Come...

In hospitality, it's the Ritz-Carlton, Four Seasons and Luxury Collection hotels, in aviation you're talking about the A380 and B787, and in automobiles Bentley, Rolls-Royce, Maybach, Lamborghini, Bugatti and the like. These brands beacon to those that can afford them and those that can't. They represent some of the finest in quality and reputation.



Now would you rather shop at Nordstrom or Sears, dine at Spago's or the Golden Arches and golf at Trump or your local public course?… Continue

Added by Gary May on November 25, 2008 at 5:30pm — 1 Comment

Are You Part Of The Problem...Or The Solution?

This is an agnostic question. You can be a dealership employee, a manager, a senior manager, general manager or dealer. The question is the same for everyone because it's important for accountability. Everyone has had to cut lately and it has hurt, likely a hell of a lot. Nobody in their right mind should tell you to do otherwise in any context.



Now, are you cutting too much? History will be able to tell you rather than you hearing it from me, your ad agency, another consultant, your… Continue

Added by Gary May on November 12, 2008 at 10:48am — No Comments

Process, Patience, Persistence, Perseverance

Mix your favorite drink or prepare your favorite meal and just before you are able to enjoy it, stop. Or miss one of the critical ingredients in that favorite food. Better yet, invite someone over for a lavish meal and forget to make anything. When you miss part of the process, the results are not what you want, period.



Think about this equation for a little while:



Success = Thought x Action + Time



Thought: Positive attitude governs everything you do;… Continue

Added by Gary May on November 10, 2008 at 7:33am — No Comments

Shopping for a pre-owned 2006 Trailblazer... What an eye opener...

Hello Digital Marketing professionals... My wife and I are actively in the process of locating a pre-owned vehicle. The experience has been shocking. No, I will not name names, but I will point out a few observations:



NOTES:

I have let my wife do all the shopping.

Watched her process.

Noted the different dealership interactions.

Noted her feedback so far.



First... Like text book she went straight to the internet to find a three seater SUV. (Yes,… Continue

Added by David T. Gould on July 4, 2008 at 9:46pm — 6 Comments

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