Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Kip Miles on November 3, 2017 at 6:30am — No Comments
Yesterday, I posted a short article about perfecting the automotive internet sales process and a LinkedIn connection asked, “Why do you still write so much about process?”
Why I Still Write About Process (and Why You Should Care)
With all the cool, shiny new…Continue
Added by Steve Stauning on October 25, 2017 at 4:28am — No Comments
But in your customer’s mind, was the long process worth it?
It’s a New World Out There
The car-buying process has been turned upside down by the advent of online…Continue
Added by Devin Koskan on February 14, 2017 at 5:29am — No Comments
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to an article in Automotive News, they would be wrong…Continue
Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and doing my thing. But guess what...
I am here to tell you that there…Continue
Added by Stan Sher on July 22, 2016 at 12:00pm — No Comments
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…
While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “The…Continue
Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments
There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space and threatening to snatch sales away from dealerships. (how? by…Continue
Added by Joe Orr on December 9, 2015 at 6:42am — No Comments
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because it has leveraged technology to create the most efficient…Continue
Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments
A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car - from finding the right one, to filling out paperwork,…Continue
Added by Mike Gorun on October 27, 2015 at 6:03am — No Comments
An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying platform, Beepi, but wasn’t exactly sure if she should trust…Continue
An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s luxury unit, Infiniti, does not believe that a 1-hour car…Continue
Added by Joe Orr on August 19, 2015 at 5:30am — No Comments
|by Dana Fornasar, Sr. Product Marketing Manager|
We've been talking a lot lately about "audience" and "…Continue
Added by CDK Global on February 12, 2015 at 2:06pm — No Comments
|by Rob Campbell, Performance Improvement Consultant|
When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale
The Road to the…Continue
Added by CDK Global on February 2, 2015 at 3:00pm — No Comments
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago.
AutoNation recently started to roll out a vehicle purchase…Continue
Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments
|by Jason Jewert, CDK Global Performance Improvement Consultant|
Who can forget The Contest? One of the most memorable …Continue
Added by CDK Global on October 29, 2014 at 10:20am — No Comments
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital|
|by Joe Tarell, Performance Improvement Consultant|
When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…Continue
The adage “two brains are better than one” has long been used to think through matters and solve problems. And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.
As an example; the government has admitted to a problem with the security lines at…Continue
Added by Richard Holland on August 7, 2014 at 6:22am — No Comments
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have…Continue