Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of mine. I genuinely…Continue
Added by Veronica Dunford on September 4, 2019 at 7:08am — No Comments
Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.
Added by Ujj Nath on July 19, 2019 at 7:23am — No Comments
Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…Continue
Added by Paul Moran on June 25, 2019 at 7:00am — No Comments
This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on technology, implementation and the management of all these tools that it is distracting them from the fundamentals of the business of…Continue
Added by Todd Smith on February 20, 2019 at 7:30am — No Comments
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?
The industry is pretty divided on this…Continue
In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…Continue
Added by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…Continue
Added by Andy Church on November 9, 2018 at 7:15am — No Comments
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo or “photo…Continue
Added by John Wingle on September 18, 2018 at 7:04am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficient ways to produce a quality product;…Continue
Added by Steve White on July 23, 2018 at 6:38am — No Comments
“When you get the customer in, you’ve got to slow them down.”
This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…
Added by Joe Webb on July 17, 2018 at 8:00am — No Comments
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to…Continue
Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments
This old adage addresses the fact that opportunities are best when you get the jump on the situation. And this is certainly true when it comes to building rapport with customers at your dealership. Here’s what to…Continue
Added by CPI Results on March 17, 2018 at 10:00am — No Comments
It takes the customer along for a journey that involves them with the vehicle. On the showroom floor, it’s to explain features and benefits. In the service drive, it’s to point out areas of concern and verify their car’s condition.
Added by CPI Results on March 14, 2018 at 2:46pm — No Comments
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments
It struck me that many times in Customer Service, the person I am engaged with is “learning to shave” with me. What…Continue
This time of year is generally crammed with reports, RDRs, OEM…Continue
Added by Mike Gorun on December 4, 2017 at 7:30am — No Comments
Added by Kip Miles on November 30, 2017 at 6:30am — No Comments
Added by Mike Gorun on November 28, 2017 at 6:00am — No Comments