Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles…Continue
Added by John Wingle on September 18, 2018 at 7:04am — No Comments
I recently read a great blog about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to…Continue
Added by Steve White on July 23, 2018 at 6:38am — No Comments
“When you get the customer in, you’ve got to slow them down.”
This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…
Added by Joe Webb on July 17, 2018 at 8:00am — No Comments
Tim James shares why simply having video content isn’t enough in the second video blog in this series.
Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to…Continue
Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments
This old adage addresses the fact that opportunities are best when you get the jump on the situation. And this is certainly true when it comes to building rapport with customers at your dealership. Here’s what to…Continue
Added by CPI Results on March 17, 2018 at 10:00am — No Comments
It takes the customer along for a journey that involves them with the vehicle. On the showroom floor, it’s to explain features and benefits. In the service drive, it’s to…Continue
Added by CPI Results on March 14, 2018 at 2:46pm — No Comments
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments
It struck me that many times in Customer Service, the person I am engaged with is “learning to shave” with me. What…Continue
This time of year is generally crammed with reports, RDRs, OEM…Continue
Added by Mike Gorun on December 4, 2017 at 7:30am — No Comments
Added by Kip Miles on November 30, 2017 at 6:30am — No Comments
Added by Mike Gorun on November 28, 2017 at 6:00am — No Comments
Added by Kip Miles on November 3, 2017 at 6:30am — No Comments
Yesterday, I posted a short article about perfecting the automotive internet sales process and a LinkedIn connection asked, “Why do you still write so much about process?”
Why I Still Write About Process…Continue
Added by Steve Stauning on October 25, 2017 at 4:28am — No Comments
If you’re looking for aviation equipment, you may have difficulties finding the right type of supplier that will meet your demands. We at Start Pac understand these issues, which is why we have created a guide to showcase how you can go about finding the right supplier that will fit your needs and budget.…Continue
Added by Rahul Paul on February 24, 2017 at 2:50am — No Comments
But in your customer’s mind, was the long process worth it?
It’s a New World Out There
Added by Devin Koskan on February 14, 2017 at 5:29am — No Comments
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…Continue
Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while…
Added by Stan Sher on July 22, 2016 at 12:00pm — No Comments
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…