Professional Community for Car Dealers, Automotive Marketers and Sales Managers
An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying…Continue
An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s…Continue
Added by Joe Orr on August 19, 2015 at 5:30am — No Comments
|by Dana Fornasar, Sr. Product Marketing Manager|
We've been talking a lot lately about "audience" and "…Continue
Added by CDK Global on February 12, 2015 at 2:06pm — No Comments
|by Rob Campbell, Performance Improvement Consultant|
When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale
The Road to the…Continue
Added by CDK Global on February 2, 2015 at 3:00pm — No Comments
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and…Continue
Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments
|by Jason Jewert, CDK Global Performance Improvement Consultant|
Who can forget The Contest? One of the most memorable …Continue
Added by CDK Global on October 29, 2014 at 10:20am — No Comments
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital|
|by Joe Tarell, Performance Improvement Consultant|
When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…Continue
The adage “two brains are better than one” has long been used to think through matters and solve problems. And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.
As an example; the government has…Continue
Added by Richard Holland on August 7, 2014 at 6:22am — No Comments
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are…Continue
“You have to decide to love it first. Then the reasons to love it will appear.”
— Jeff Sterns
Let me open with this: you have every reason to feel proud of yourself.
First, you are open to looking at yourself and this shows accountability. Second, when you get really good at…Continue
Added by Jeffery Sterns on May 22, 2014 at 10:00am — No Comments
During the analysis and evaluation we conduct prior to starting a training program the question of ethics and standard business practices we train on usually requires some explanation. In other words, Dealer Principals and General Managers want to hear from us that we conduct our training programs ethically and professionally.
If I were to stand in a room full of Dealer Principals and ask "Who in here believes that the best way to take care of a customer is to sell extra or un-needed…Continue
1. Catch the ball
Nothing positive can happen until the receiver completes the catch.
2. Try to make additional…Continue
Added by Al Mosher on November 26, 2013 at 5:48am — No Comments
Helpful…or Professional…which of these sound better?
If you are like a lot of Dealers and General Managers hiring “helpful” people always seems to be the right call. The belief is that you can develop someone into becoming a Professional. While I don’t disagree with this practice, what I find all across the country is the opposite of helpful or Professional.
Because we train all across the country, we have exposure to every make and model of vehicle in every kind of Dealership,…Continue
Added by Leonard Buchholz on November 19, 2013 at 5:08pm — No Comments
Most companies are using a sales process that dates back several decades. It was probably wrong then and it most definitely is wrong now. Now, don’t get me wrong. It’s not the process I object to; it’s some of the things you’ve been taught to do in it.
Let’s look at some of the bad advice you…Continue
Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of…Continue
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that…Continue
Added by Richard Holland on July 11, 2013 at 7:00am — No Comments
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.
Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?
Think about it. A CRM in the dealership is generally setup…Continue
Added by Stan Sher on May 28, 2013 at 11:30am — No Comments
We all have listened to the untrained sales professional or Internet Coordinator spend half an hour selling the car to a customer over the phone; and the worst part about it is once he/she gives away all the info the majority of the time you never see the customer show up that he/she was talking to. …Continue