Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:
Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments
One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing. Finance reserves are a hot topic right now between NADA…Continue
Added by Ken Luna on January 25, 2016 at 3:58am — No Comments
Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…
Added by Jennifer Payne on April 18, 2014 at 5:18am — No Comments
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how companies are collecting and selling very personal information in ways…Continue
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled consumers.
I was personally affected by this…Continue
Added by sara callahan on January 8, 2014 at 6:03am — No Comments
It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites. In fact, according to JD Power, 55 percent of all car buyers in 2012 did all of…Continue
Added by Myril Shaw on August 30, 2013 at 6:49am — No Comments
The Data War is raging.
Added after initial post:
My suggestion of Locking Down Critical Dealership Data Fields has generated interesting feedback on other thread(s). The jury is out here on why others are not jumping on board with the suggestion of starving the beast by restricting which data is accessible to a VERY limited number of intermediary data polling services. Don't mind me for trying to keep this simple... That is what I do... I look at things (mostly digital) and…Continue
Added by David T. Gould on February 16, 2012 at 10:30pm — No Comments
If you've been wondering if Google+ can give Facebook a run for the money, the New York Times has an opinion and it has a lot to do with privacy.
Read more here... A Facebook warning call: NYT says Google+ gets privacy right" http://www.zdnet.com/blog/google/a-facebook-warning-call-nyt-says-google-gets-privacy-right/3138?tag=nl.e550
Added by Tom Gorham on July 18, 2011 at 4:30pm — No Comments