Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.
Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
A first-time car buying experience is exciting because it gives a person an opportunity to gain independence in the world. A college student is always delighted to have the opportunity to purchase a new vehicle. The young buyer must not allow the excitement…Continue
Added by Lizzie Weakley on January 20, 2016 at 1:30pm — No Comments
|by Joe Tarell, Performance Improvement Consultant|
For many consumers, the mystery is gone from the car sales transaction. The Internet has leveled the playing field for negotiating car deals while dealers and car salespeople find it increasingly difficult to hold gross on a car deal. In…Continue
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital|
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…Continue
Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments
Dealership service departments are catching on. They’re beginning to retail like some of the best in the world.
They’re making tire sales an integral part of their service model. They’re marketing to all makes and models. They’re making sure every vehicle, even quick lube customers, receives a multi-point inspection. They’re marketing and promoting services to wider audiences, all aimed at servicing more consumers better to earn and to keep more business for the…Continue
Added by Gregg Manson on June 17, 2014 at 9:22am — No Comments
vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.
Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.
Added by Ed Brooks on December 19, 2013 at 11:50am — No Comments
Your Dealership Window Goes Digital
Multi screen shopping is the…Continue
Inevitably, pricing is a necessary aspect to a customer’s decision. They do their research online and expect to receive answers to their pricing questions. While many of us old folks were groomed to avoid pricing when on the phone or email with shoppers, evolution has thankfully adapted us to the practice of giving out a discounted price in advance of their visit. However, pricing questions no longer begin and end with the price of the vehicle. Shoppers want more from you? Do you give it to…Continue
Added by Joe Webb on October 22, 2013 at 2:13pm — No Comments
Here is the latest used car market report from Black Book. As the feedback arrived from the Black Book survey personnel who attend the auctions across the country every week, what a variety of opinions were presented. From slow, to many no-sales, to a couple indicating a flat market with the other side of the spectrum described as buyer interest being up, pickups with strong activity and older units selling…Continue
Added by John Sternal on May 16, 2013 at 11:58am — No Comments
Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have…
Added by John Sternal on May 13, 2013 at 1:22pm — No Comments
Here is the latest used car market report from Black Book. As the week progressed and comments arrived from the Black Book survey personnel, there were primarily three main descriptions of the auction activity and market: steady, good and strong. On the other hand there was a slightly surprising…
Added by John Sternal on April 11, 2013 at 2:26pm — No Comments
Here is the latest used car market report from Ricky Beggs and Black Book. Gas prices continue to fall, but only $.015 this past week. At least we are $.24 less than a year ago. I wish I could say the decline at the pump was directly driving the market, but at this point this is an afterthought. The overall strength is really based on less than full operating lanes with…Continue
Added by John Sternal on April 4, 2013 at 10:23am — No Comments
It may be early April as we release this market update, but for sure the market overview is all solid facts and no tom foolery for dealers interested in motorcycle and powersports, the collectible and exotic cars, the recreational vehicles and the mother of all work markets, the…
Added by John Sternal on April 2, 2013 at 8:53am — No Comments
Here is the latest used car market report from Black Book and managing editor Ricky Beggs. As the data and market reports came steadily flowing into the Editorial team where the analysis progressed, it was prevalent as to the need for used vehicles for retail level offerings. When demand is present, prices will generally increase or at least stay stable. Although…
Added by John Sternal on March 27, 2013 at 9:09am — No Comments
The problem is that the game has changed…Continue
The Black Book team has been in Las Vegas this past week at the CAR/IARA/NAAA Conference, where we produced the latest used car market report. There has been insight regarding the rebirth of Harley Davidson when they were close to extinction in the 90s, and also some interesting economic thoughts from Steve Cortes, a commentator on CNBC. Now, let’s…
Added by John Sternal on March 12, 2013 at 8:33am — No Comments
One of the strongest segments in today’s auto industry is that of compact crossovers. This category was one of just four truck segments that saw price increases this past week as reported in the most recent used car market report.
Jeep announced late last week that it will revive the Cherokee model to replace its Patriot as well as…
Added by John Sternal on March 6, 2013 at 9:35am — No Comments
As you are watching this video several of the Black Book team are heading to or are already at the CAR/IARA/NAAA Conference in Las Vegas. What a great event to network with other remarketers, and to hear insight from the many informative sessions presented by industry leaders.
Next week several from our Lender Solutions team will be in Scottsdale for the CBA Conference. Some of the prime…Continue
Added by John Sternal on March 6, 2013 at 8:08am — No Comments