Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of their sales managers – and sometimes that leads to friction…
Added by Mike Gorun on January 24, 2017 at 5:19am — No Comments
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning customer loyalty is based on…
Added by Mike Gorun on December 7, 2016 at 6:09am — No Comments
The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They all looked the same. He read reviews, even those were…
Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments
It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on vehicles, blaming manufacturers for lowering margins and…
Added by Mike Gorun on June 9, 2015 at 5:30am — No Comments
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Automotive Digital Marketing
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Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
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