Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?
The industry is pretty divided on this…Continue
Added by Chris Miller on September 27, 2018 at 7:30am — No Comments
Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential!
What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop…
Added by Doug Van Sach on June 18, 2018 at 6:30am — No Comments
And now, another huge retail company has decided to jump in… but in a way that…Continue
Added by Ujj Nath on April 17, 2018 at 6:30am — No Comments
Online draws reward applicants for submitting a response, charity drives give away freebies, and sports teams throw t-shirts and cheap giveaways into the raucous crowd. But for car dealers, free is seldom a good thing.
‘Free’ happens when mistakes are made, pure and simple. In the…Continue
Added by CPI Results on March 10, 2018 at 4:10am — No Comments
Honda Motorcycle launched the Grazia scooter in early November, and since then it has been selling like a hot cake. The company has sold more than 15,000 units throughout the country within just 21 days.
The Grazia is the newest and perhaps the most premium…Continue
Added by Alisha Hessle on November 13, 2017 at 10:00pm — No Comments
Are you shopping around for a car at dealerships like Bridge City Auto Sales but have to stay within a certain budget? Many car buyers these days cannot afford to shell out thousands of…Continue
Added by Dixie Somers on July 9, 2017 at 10:30am — No Comments
Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not, independents acquire customers through consistently advertising competitive prices. Unfortunately, this seems to be working well for them as they’re capturing more and more of your…Continue
Added by Alexia Henson on February 3, 2017 at 5:00am — No Comments
Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of their sales managers – and sometimes that leads to friction…Continue
Added by Mike Gorun on January 24, 2017 at 5:19am — No Comments
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning customer loyalty is based on…Continue
Added by Mike Gorun on December 7, 2016 at 6:09am — No Comments
There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand its importance and value, but they simply don’t have the available funds to complete it.
In such a highly competitive market that service advisor knows that when the…Continue
Added by Tim Clay on August 8, 2016 at 9:49am — No Comments
It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not uncommon to see a customer come to the dealership for major…Continue
Added by Tony Orlando on March 21, 2016 at 4:22am — No Comments
The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They all looked the same. He read reviews, even those were…Continue
Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments
It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on vehicles, blaming manufacturers for lowering margins and…Continue
Added by Mike Gorun on June 9, 2015 at 5:30am — No Comments
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range from television installation, painting contractors, electrical work and……Continue
Added by Richard Holland on April 16, 2015 at 5:00am — No Comments
Volkswagen is a name that identifies with super performance, reliability and advanced technology taken to life by advanced engineering techniques. While the German manufacturer has its name etched in golden words in the history of car manufacturing, its entry into the Indian market has allowed us to witness the launch of some spectacular mid-level vehicles, especially in the sweep of hatchbacks. Hence; if you are eyeing on some mid-range hatchbacks and sedans, you can defintely check out the…Continue
Added by Bella Edward on February 27, 2015 at 12:30am — No Comments
|by Joe Tarell, Performance Improvement Consultant|
For many consumers, the mystery is gone from the car sales transaction. The Internet has leveled the playing field for negotiating car deals while dealers and car salespeople find it increasingly difficult to hold gross on a car deal. In…Continue
A recent article on Science20.com, explains how customers will be less focused on price and will emphasize the customer service experience when the economy is going well. However, when the economy softens, price becomes the motivating factor and the…Continue
Added by Richard Holland on October 9, 2014 at 4:30am — No Comments
“You have to decide to love it first. Then the reasons to love it will appear.”
— Jeff Sterns
Let me open with this: you have every reason to feel proud of yourself.
First, you are open to looking at yourself and this shows accountability. Second, when you get really good at…Continue
Added by Jeffery Sterns on May 22, 2014 at 10:00am — No Comments
A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency.
The lack of price…Continue
Added by Richard Holland on April 24, 2014 at 5:00am — No Comments