A recent article on Science20.com, explains how customers will be less focused on price and will emphasize the customer service experience when the economy is going well. However, when the economy… Continue
Added by Richard Holland on October 9, 2014 at 4:30am —
“You have to decide to love it first. Then the reasons to love it will appear.”
— Jeff Sterns
Let me open with this: you have every reason to feel proud of yourself.
First, you are open to looking at yourself and this shows accountability. Second, when you get really good at… Continue
Added by Jeffery Sterns on May 22, 2014 at 10:00am —
A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a… Continue
Added by Richard Holland on April 24, 2014 at 5:00am —
Added by Jonathan Floyd on September 14, 2013 at 8:00am —
Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers… Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm —
We are developing a sales process for Truecar customers and thought we'd share it with the community.…
Added by Adam Barish on December 10, 2011 at 8:36am —
Jim Ziegler asks...
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?" …
Added by James A. Ziegler on November 27, 2011 at 2:30pm —
Added by Sean V. Bradley on January 31, 2011 at 8:41pm —
You may be surprised to know that the biggest mistake you can make when shopping is to shop the 'best' or 'lowest' priced products. That's right! Buyers mistakingly use price to drive their buying decisions - this is referred to as the price myth and retailers have used the lowest price hook for years to drive traffic to their stores and websites. The single biggest shopping mistake a consumer can make is to base the decision to shop or buy solely on price and I should know as I have… Continue
Added by Grant Cardone on November 30, 2010 at 1:28pm —
I still see and hear this from many dealers. Internet customers are just a waste of time, kicking tires. Really? The fact is that 90% of today’s car buyers have been on the ‘net prior to their purchase.
Customers are often classified as walk-ins by salespeople who don’t take the time to ask the customer the right questions. Are they really walk-ins, or did they research the vehicle on a 3rd-party site or the dealers very own site? New vehicle customers have a different buying cycle… Continue
Added by Clarence U Romero on June 16, 2009 at 7:06pm —
There are two components of RedNumbat. There is the RedNumbat.com website, that lets the dealer list unlimited new and pre-owned inventory, without a price difference. From RedNumbat.com they can search a price on any vehicle, in less than four clicks they can have a price on a vehicle. Then there is the link on the website. The purpose of this link is not to compete with the dealers personalized email response, this should never go away. RedNumbat will facilitate this process. The majority of… Continue
Added by Clarence U Romero on June 10, 2009 at 3:17pm —
As many of you know by now I sell cars. I have been selling for six years. I worked the internet for a small dealer as well as a large one. The internet customer is a fascinating study for sure. The internet customer is like any other some research for a Month. Some read all of the third party research. Others just want confirmation that a car is available. In the end all customers have one thing in common. They want a price.
The internet aspect of car sales is still its infancy. There are… Continue
Added by Stanley Esposito on May 22, 2009 at 11:00am —
Price is always a very sensitive issue, especially during times of contraction, when money is tight, consumers are scared and more selective with their money. The first response (incorrectly) is to reduce price in order to make up for less volume. It is a myth that a lower price will sell your product and a formula for disaster.
Unless you are Wal-Mart or the Dollar Store that have entire business models built around very small margins and high volumes, the lowest price model will… Continue
Added by Grant Cardone on March 30, 2009 at 9:00pm —
If the auto industry is living on one thing right now, it's hope. Not that hope isn't good, quite the opposite. But if your plan to drive traffic, sales and retention is based on the hope that people will see your ad, or that people will stop right off the freeway because your sign is there, please stop and think again.
Recently I was at a client, talking with a "non-Internet" salesperson. This person was complaining about the prospect of taking web leads since they were 'already… Continue
Added by Gary May on December 1, 2008 at 6:23am —