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All ADM Blog Posts Tagged 'practices' (74)

What Women Want: How to Connect with The Modern Female Car Buyer

 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?…


Added by CDK Global on October 23, 2014 at 8:30am — 2 Comments

Incoming! Why Every Phone Call Should Be Treated as Mission Critical

When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.


The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…


Added by Patrick Kelly on October 16, 2014 at 10:41am — No Comments

Are You Getting the Most Out of Your Dealership's Website?

Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…


Added by CDK Global on October 15, 2014 at 2:39pm — 5 Comments

Digital Domination at Digital Dealer

The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout…


Added by Jamil Zabaneh on May 21, 2014 at 5:37am — 1 Comment

Federal Judge Decides FTC Can Hold Companies Liable For Data Security

Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission…


Added by Kenny Alward on April 23, 2014 at 5:57am — No Comments

Top 5 Best Practices when posting to eBay classifieds

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical…


Added by Jason Turner on April 15, 2014 at 1:30pm — No Comments

Lifting Service Revenue With Showroom Demos

Recently passing my hometown fire station, a new billboard caught my attention. “Car Seat Demos” illuminated the dark sky.

My childhood fire station is reaching out to the community to educate drivers about car seats, and dealerships can too!…


Added by CDK Global on December 31, 2013 at 9:00am — 2 Comments

CRM Best Practices for Salespeople

Sales people and sales managers are the heavy users of CRM.  While the definition of best practices for each type of user is highly debatable I want to get feed back from the regulars here at ADM.

Chris Vitale published an article on our blog with a guideline.  Please comment and let us know if he missed anything in…


Added by Paul Rushing on August 14, 2013 at 11:19am — No Comments

Cut Through The Noise: 7 Tips On How To Have Social Media Success At Conferences

As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time,…


Added by sara callahan on August 14, 2013 at 5:16am — 2 Comments

Last Week's Google+ Updates: What They Mean for Your Dealership

Kaitlyn Bender, Cobalt Reputation Management Specialist
by Kaitlyn Bender, Reputation Management Specialist

By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…


Added by CDK Global on May 23, 2013 at 6:30am — 2 Comments

We can all be heroes

Brit car dealer Matthew Holcombe hailed as hero after rescuing two women during a recent flood and snowfall.


If you’re like me you will have had a few ‘locals’ over…


Added by charles bayer on April 10, 2013 at 5:30pm — No Comments

Accountability: The Missing Link Between Process and ROI

I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…


Added by Josh Vajda on April 3, 2013 at 11:30am — 9 Comments

Sometimes Keeping Your Strategy To Yourself Is A Good Strategy

Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…


Added by sara callahan on March 26, 2013 at 5:24am — No Comments

Offering Free WiFi Could Land you in Jail

There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…


Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments

The Third Commandment of Automotive Video Marketing: Use The Word Video

DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “used car video”, “pairing bluetooth video tutorial”, “honda video”, “Volvo video,” etc.

Every YouTube video resides on its own…


Added by Joe Schwartz on January 19, 2013 at 6:00am — No Comments

The Second Commandment of Automotive Video Marketing: Use Transcriptions

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles…


Added by Joe Schwartz on January 18, 2013 at 10:00am — No Comments

Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinformation in the industry. Working at Cobalt, I’m lucky to be privy to insights from the largest in-market car-shopper data warehouse in the industry. Many of these insights…


Added by CDK Global on November 8, 2012 at 10:00am — 6 Comments

Are you making these innocent mistakes with your dealership reviews?

Are you unknowingly asking Google to delete your hard earned reviews? Are you possibly telling Yelp it’s OK to filter your 5 star reviews?

Believe it or not, what was once considered forward-thinking when it came to automotive review generation could now be construed as downright fraudulent thanks to new and harsher review…


Added by CDK Global on November 1, 2012 at 8:30am — 3 Comments

Reviews are The Tipping Point in the Buying Process

Does Your Dealership Have a Reputation Management Strategy? (editor's comment)


Written by Mary Kelly Gaebel - …


Added by CDK Global on October 18, 2012 at 1:00pm — 2 Comments

What’s Your Dealership’s Average Front-End Gross Per Vehicle?

This is the third in a series of blogs I’ve been writing on metrics: in my last blog we discussed the average percentage of sales in dealerships that can be attributed to Internet leads. This week, I’d like to talk about average front-end gross per vehicle.


In a recent survey we conducted, we asked dealerships representing all types of makes…


Added by Josh Vajda on October 17, 2012 at 10:41am — 1 Comment

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