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All ADM Blog Posts Tagged 'practices' (128)

Rewards Programs Mean More than Just Rewards

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them.


The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other…


Added by Mike Gorun on March 20, 2018 at 6:30am — No Comments

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.


As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and…


Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments

Smile and the World Smiles with You

In the business world, most successful people are type-A…


Added by Chris Price on March 2, 2018 at 6:30am — No Comments

3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.


To quickly review, the fundamental basic blocks of a video marketing strategy include:

  • Content. Start…

Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments

What is Content Marketing?

Content Marketing has become an Automotive Buzzword Recently

With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!


The classic definition…


Added by sara callahan on February 16, 2018 at 7:00am — No Comments

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and…


Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments

Why Are We Using Smoke Signals to Communicate with Customers?

We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone…


Added by Ujj Nath on February 6, 2018 at 7:01am — No Comments

The Art of Turning Complaints into New Customers

The auto industry…


Added by Chris Miller on January 31, 2018 at 6:00am — No Comments

Do You Care How You Receive Your Customer’s Money? You should!

The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.

Well, what are consumers doing now?

According to…


Added by Ujj Nath on January 30, 2018 at 6:00am — 1 Comment

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make…


Added by Steve White on January 26, 2018 at 6:55am — No Comments

Don’t Let Your Dealership Become a Casualty of War

Amazon and Google are engaged in a war. Both produce proprietary hardware that…


Added by Timmy D. James on January 12, 2018 at 6:51am — No Comments

Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…


Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments

Don’t View Questions as a Weakness

A recent article on…


Added by Mike Gorun on December 26, 2017 at 6:30am — No Comments

Taking Care of Business While Maximizing Revenue

As industry experts forecast slumping sales numbers,…


Added by Chris Miller on December 21, 2017 at 6:30am — No Comments

Auto Subscription – The Dealers’ New Frontier

There is currently…


Added by Scot Eisenfelder on December 15, 2017 at 5:30am — 1 Comment

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 


If you’re a dealer, you are used to vendors providing reports measuring…


Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency

Take dealerships, for…


Added by Mike Gorun on December 12, 2017 at 6:00am — 1 Comment

Social Listening & Quick Action = Video Marketing Gold!

All too often marketers find themselves with writer’s block,

if you will…


Added by Timmy D. James on December 7, 2017 at 5:30am — No Comments

Competing Against Nothing

When asked who a…


Added by Scot Eisenfelder on November 29, 2017 at 6:00am — No Comments

Making the Case for Texting Consumer Recall Notices

Technology has made a huge impact upon our modern …


Added by Chris Miller on November 21, 2017 at 7:00am — 1 Comment

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