Recently passing my hometown fire station, a new billboard caught my attention. “Car Seat Demos” illuminated the dark sky.
My childhood fire station is reaching out to the community to educate drivers about car seats, and dealerships can too!…
Added by Cobalt on December 31, 2013 at 10:00am —
Sales people and sales managers are the heavy users of CRM. While the definition of best practices for each type of user is highly debatable I want to get feed back from the regulars here at ADM.
Chris Vitale published an article on our blog with a guideline. Please comment and let us know if he missed anything in… Continue
Added by Paul Rushing on August 14, 2013 at 11:19am —
As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time,… Continue
Added by sara callahan on August 14, 2013 at 5:16am —
|by Kaitlyn Bender, Reputation Management Specialist
By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…
Added by Cobalt on May 23, 2013 at 6:30am —
Added by charles bayer on April 10, 2013 at 5:30pm —
I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those… Continue
Added by Josh Vajda on April 3, 2013 at 11:30am —
Memes are meant to be shared, imitated, and to generate attention. Many of them are humorous, or designed to provide social commentary. They cater to a younger, tech-savvy audience, and can certainly enhance your reputation by using them as part of your content marketing strategy on your social media networks.
What is a Meme?…
Added by Rebecca Kon on March 28, 2013 at 10:15am —
Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.… Continue
Added by sara callahan on March 26, 2013 at 5:24am —
We've already emphasized that at least 57% of your customers are looking to chat while online shopping. Now we need to discuss how to get those customers to your website in order to use your live chat feature.
I recently did a Google search and found that when I… Continue
Added by Rebecca Kon on March 21, 2013 at 2:30pm —
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —… Continue
Added by Ketty Colom on February 25, 2013 at 12:04pm —
DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “used car video”, “pairing bluetooth video tutorial”, “honda video”, “Volvo video,” etc.
Every YouTube video resides on its own… Continue
Added by Joe Schwartz on January 19, 2013 at 7:00am —
Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles… Continue
Added by Joe Schwartz on January 18, 2013 at 11:00am —
As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinformation in the industry. Working at Cobalt, I’m lucky to be privy to insights from the largest in-market car-shopper data warehouse in the industry. Many of these insights…
Added by Cobalt on November 8, 2012 at 11:00am —
Are you unknowingly asking Google to delete your hard earned reviews? Are you possibly telling Yelp it’s OK to filter your 5 star reviews?
Believe it or not, what was once considered forward-thinking when it came to automotive review generation could now be construed as downright fraudulent thanks to new and harsher review…
Added by Cobalt on November 1, 2012 at 8:30am —
Does Your Dealership Have a Reputation Management Strategy? (editor's comment)
Written by Mary Kelly Gaebel - … Continue
Added by Cobalt on October 18, 2012 at 1:00pm —
This is the third in a series of blogs I’ve been writing on metrics: in my last blog we discussed the average percentage of sales in dealerships that can be attributed to Internet leads. This week, I’d like to talk about average front-end gross per vehicle.
In a recent survey we conducted, we asked dealerships representing all types of makes… Continue
Added by Josh Vajda on October 17, 2012 at 10:41am —
As a follow up to my recent blog on Internet Lead ROI, I would like to discuss another important metric for dealerships to track: the percentage of a store’s sales that can be attributed to Internet leads. Just like Internet lead ROI is not a simple formula that everyone can agree on, the percentage of sales that can be attributed to the Internet is not easy to… Continue
Added by Josh Vajda on September 18, 2012 at 10:35am —
For those of you who know a little bit about me, you know that I worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can start seeing… Continue
Added by Michael Cirillo on July 14, 2012 at 2:00pm —
With prices of late model used vehicles at a near all-time high, according to this latest article by Automotive News, one of the greatest… Continue
Added by Josh Vajda on May 2, 2012 at 2:00pm —
While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away. If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.
Added by Ali Amirrezvani on March 27, 2012 at 8:49am —