Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…Continue
Added by Andy Church on December 13, 2018 at 7:08am — No Comments
Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and can get annoyed if made to wait longer than anticipated.
Added by Chris Miller on December 12, 2018 at 7:00am — No Comments
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…Continue
Added by Todd Smith on November 13, 2018 at 8:47am — No Comments
With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness. One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory. Co-op funds can substantially improve a dealer’s ROI by…Continue
Added by Chris Martin on September 7, 2018 at 7:18am — No Comments
Typically, it’s not until the end of the month when they’re trying to squeeze out those last few…Continue
Added by Andy Church on August 31, 2018 at 7:00am — No Comments
There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply…Continue
Added by sara callahan on August 29, 2018 at 6:57am — No Comments
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate…Continue
Added by Todd Smith on August 16, 2018 at 6:30am — No Comments
Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.
Added by Steve White on August 14, 2018 at 7:00am — No Comments
It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on the lot they have already spent countless hours trying to not only figure out what vehicle they are interested in, but where they may want to buy that vehicle.
So, at the…Continue
Added by John Wingle on August 3, 2018 at 6:39am — No Comments
From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…Continue
Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign…Continue
Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments
Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog
Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…
Added by Timmy D. James on June 14, 2018 at 8:30am — No Comments
If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow.
Of course, size…Continue
Added by Ujj Nath on June 11, 2018 at 6:30am — No Comments
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.
The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.
This is despite the fact that…Continue
Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments
Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…Continue
Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments
Following email deliver-ability best practices is more than making sure your customers receive your…Continue
Added by Graham Annett on May 18, 2018 at 6:30am — No Comments
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.
Added by sara callahan on May 17, 2018 at 6:30am — No Comments
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.
Added by Paul Moran on May 11, 2018 at 7:06am — No Comments