Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant.…Continue
Added by sara callahan on May 10, 2018 at 6:30am — No Comments
Added by sara callahan on November 16, 2017 at 6:30am — No Comments
Being one of Europe’s fastest growing economies, Poland is an attractive location for international businesses. Traditionally, most rely on paid search ads and social media, but often overlooked press releases pitched to targeted local news websites can easily result in massive exposure for your brand and products. To help your online marketing strategy, I’ve prepared a list with the top niche press release websites in Poland:
Added by Ljuben Georgiev on January 23, 2016 at 9:00am — No Comments
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash,…Continue
Added by sara callahan on October 22, 2014 at 6:00am — No Comments
Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.
All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can find an audience.
Their subject lines include classic long copy headlines…Continue
Added by charles bayer on May 27, 2013 at 7:06pm — No Comments
Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.
Their data indicates that while all demographics are participating in this shift, it’s the Millennials who are driving it.
Added by charles bayer on May 16, 2013 at 4:44pm — No Comments
Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?
As defined by the Public…Continue
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all nice looking… there has to be an option to stick with the old…Continue
Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.
The campaign was first launched in May 2011 and according to Yarra Trams the…Continue