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All ADM Blog Posts Tagged 'ppc' (26)

The Leads Are Dead

“The Leads Are Dead”

According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…

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Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments

Why PPC is still considered a successful way for online business promotion

PPC (Pay Per Click) is an important part of search engine marketing and has its own significance for a successful digital marketing campaign, for all kinds of industries.

A misconception has been spawned among leading businesses that PPC is no longer in use. On the contrary: PPC is the fastest practice that…

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Added by Radio Vision on September 5, 2016 at 11:00pm — No Comments


Influencer
Avoid These 3 Common PPC Mistakes

Whether you are running your PPC campaigns in house or have an outside agency managing them, mistakes happen. Below are 3 common mistakes to avoid, review your campaigns for and fix.

Duplicate Keywords

One common mistake I have noticed consistently in Google AdWords & Bing campaigns is…

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Added by Dmitriy Gamarnik on August 11, 2014 at 8:08am — No Comments


Influencer
The Biggest Change To AdWords In The Last 5 Years

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…

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Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments


Influencer
Retargeting Your Dealership Visitors With The Facebook Exchange

Watch Original How To Retarget Your Dealership Visitors Using Facebook

Facebook advertising for your dealership, It’s a great…

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Added by Kevin McKillop on April 15, 2013 at 12:05pm — No Comments

What Are Communication Ad Extensions?

Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments


Influencer
PPC Conversion Tracking For Dealerships

It can often be difficult to track whether your paid advertising online is working out for you when it comes to conversion tracking for auto dealerships. So we’re going to take a look at other ways that we can measure the effectiveness of our paid search. 

In the typical online e-commerce environment, it is very easy to set up conversion tracking. So a visitor comes to a website, and they either fill in their name…

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Added by Kevin McKillop on February 12, 2013 at 8:30pm — No Comments

Integrated Phone Tracking For PPC Campaigns Creates A Vivid Reminder

Many car dealers are using Google Adwords as part of their advertising strategy yet there are still some website platforms that don't natively support replaceable phone numbers for paid search campaigns.  

When a consumer clicks on a paid search advertisement, banner ad, or retargeting campaign to visit the…

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Added by Brian Pasch on November 5, 2012 at 7:03am — 5 Comments

Digital Strategy: The Most Cliché Elephant Ever to Stand in Your Conference Room

You’ve heard the word, and no doubt providers-a-plenty have stopped by promising they can give it to you.  You may have just thought “I just sell _____, I don’t have time to strategize.”  There’s no shame at all in discovering that you may be a part of the vast majority who have been misled altogether about business’s biggest buzzword, “strategy.”
 …
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Added by Camille Forte on October 26, 2012 at 6:00am — No Comments


Influencer
Grab the Gold With Your Digital Marketing

The Olympics are an event where hard work, the latest tricks and even luck separate the good from the great.  Many times the difference between the Gold, Silver and Bronze comes down to perfecting the little things.  So how do you tap into that competitive spirit and take home the gold with your automotive marketing?…

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Added by Kathleen Perley on August 14, 2012 at 12:30pm — 1 Comment


Influencer
Unique Visits and Bounce Rate out perform expectations!

In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…

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Added by Rick McLey on August 12, 2012 at 8:00am — 15 Comments


Influencer
SEO vs. PPC

We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”

 

It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …

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Added by Ketty Colom on July 25, 2012 at 6:47am — No Comments

Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

Mobile Paid-Search Clicks Continue to Increase

A recent study by Marin, "State of Mobile Search Advertising in the US", shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year.  This includes not only mobile phones but also tablet computers.

 

This is just another reason…

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Added by Ali Amirrezvani on April 12, 2012 at 7:00am — No Comments

Successful measuring for measuring success

Many clients of mine challenge the ROI of a paid search campaign. In managing over 50 search campaigns personally, I have become an expert in tracking, measuring, and reporting on the value delivered by a paid search campaign. I would like to start a movement so that web platforms can help my clients understand the value they are receiving by investing in relevant website traffic from Google search and display advertising.

Some might find this hard to believe, but there are…

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Added by Devin Jones on March 27, 2012 at 9:30am — No Comments

Maximized Search Engine Marketing: How SEO and PPC Should Work Together

In this webinar, we discussed how search engine optimization and pay-per-click marketing should be working hand-in-hand as an overall search marketing strategy. The industry is way too competitive for dealers to have separate strategies. By applying some basic principals and making smart decisions, dealers can maximize their ROI through search.

 

Maximized Search Engine Marketing: How SEO and PPC Should Work Together…

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Added by J.D. Rucker on February 21, 2012 at 1:40pm — No Comments

Consumers Now Have the Ability to Block Your GoogleAds

Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…

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Added by Arnold Tijerina on November 1, 2011 at 7:02am — 5 Comments

Google Adwords Express Can Supercharge Your PPC Strategy

Take a look at this ad that was running on my iPhone in Columbia SC (on right) that we setup for Dodgeland of Columbia.

 

Which ad do you think is more compelling to the consumer?  Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?

 

The second photo (below) is the same ad running on my laptop.  Both ads…

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Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments

Introduction to the Autofusion Company Blog

Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and…

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Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments

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