Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
“The Leads Are Dead”
According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in exchange for some promise of pricing or other product…Continue
Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments
PPC (Pay Per Click) is an important part of search engine marketing and has its own significance for a successful digital marketing campaign, for all kinds of industries.
A misconception has been spawned among leading businesses that PPC is no longer in use. On the contrary: PPC is the fastest practice that…
Added by Radio Vision on September 5, 2016 at 11:00pm — No Comments
One common mistake I have noticed consistently in Google AdWords & Bing campaigns is duplicate keywords. For example, the broad match keyword online…Continue
Added by Dmitriy Gamarnik on August 11, 2014 at 8:08am — No Comments
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are sweeping and they are big.
Weather you do your PPC…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
Watch Original How To Retarget Your Dealership Visitors Using Facebook
Facebook advertising for your dealership, It’s a great…Continue
Added by Kevin McKillop on April 15, 2013 at 12:05pm — No Comments
Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments
It can often be difficult to track whether your paid advertising online is working out for you when it comes to conversion tracking for auto dealerships. So we’re going to take a look at other ways that we can measure the effectiveness of our paid search.
In the typical online e-commerce environment, it is very easy to set up conversion tracking. So a visitor comes to a website, and they either fill in their name…Continue
Added by Kevin McKillop on February 12, 2013 at 8:30pm — No Comments
Many car dealers are using Google Adwords as part of their advertising strategy yet there are still some website platforms that don't natively support replaceable phone numbers for paid search campaigns.Continue
Added by Camille Forte on October 26, 2012 at 6:00am — No Comments
The Olympics are an event where hard work, the latest tricks and even luck separate the good from the great. Many times the difference between the Gold, Silver and Bronze comes down to perfecting the little things. So how do you tap into that competitive spirit and take home the gold with your automotive marketing?…Continue
In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…Continue
We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”
It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …Continue
Added by Ketty Colom on July 25, 2012 at 6:47am — No Comments
To register, join the community page found at: …Continue
Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
A recent study by Marin, "State of Mobile Search Advertising in the US", shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year. This includes not only mobile phones but also tablet computers.
This is just another reason…Continue
Added by Ali Amirrezvani on April 12, 2012 at 7:00am — No Comments
Many clients of mine challenge the ROI of a paid search campaign. In managing over 50 search campaigns personally, I have become an expert in tracking, measuring, and reporting on the value delivered by a paid search campaign. I would like to start a movement so that web platforms can help my clients understand the value they are receiving by investing in relevant website traffic from Google search and display advertising.
Some might find this hard to believe, but there are…Continue
Added by Devin Jones on March 27, 2012 at 9:30am — No Comments
In this webinar, we discussed how search engine optimization and pay-per-click marketing should be working hand-in-hand as an overall search marketing strategy. The industry is way too competitive for dealers to have separate strategies. By applying some basic principals and making smart decisions, dealers can maximize their ROI through search.
Added by J.D. Rucker on February 21, 2012 at 1:40pm — No Comments
Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…Continue
Which ad do you think is more compelling to the consumer? Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?
The second photo (below) is the same ad running on my laptop. Both ads…Continue
Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments
Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and manages mobile websites for smartphones, as well as a…Continue
Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments