Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.
The most recent car reliability study by J.D. Power shows that the cars have become less reliable. People tend to think that the car quality is not what it used to be a couple of years ago. This survey queried 41,000 people who own cars manufactured in 2011. A three year old car should be almost as good as a new one? It appears not everyone agrees.
Lexus dominates the survey and is listed…Continue
Added by Arvid Linde on February 18, 2014 at 11:35am — No Comments
Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue…Continue
Added by Paul Potratz on August 9, 2013 at 11:38am — No Comments
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner,…Continue
Added by J.D. Rucker on November 6, 2012 at 4:30am — No Comments
Added by Sean V. Bradley on September 15, 2012 at 11:00am — No Comments
Cell : 805-208-1008
Added by Jody DeVere on April 18, 2012 at 1:00pm — No Comments
Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer. Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates. One primary…Continue
Added by Jody DeVere on February 21, 2012 at 6:59am — No Comments
J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.
Added by Gary May on June 1, 2009 at 2:13pm — No Comments