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Paul Potratz's Blog Posts Tagged 'potratz' (133)

How YouTube TV Can Skyrocket Your Dealership

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!

Interesting,…

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Added by Paul Potratz on April 7, 2017 at 2:00pm — No Comments

Marketers Ruin Everything.

As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it! 

Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…

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Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments

You've been looking at the wrong analytics...

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.

Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…

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Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments

Why Having an Automotive Blog is So Important

Has your blog reached its greatest potential?

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…

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Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments

How to Generate New Marketing Ideas

Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!

Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…

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Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments

How to Improve Your Customer's Shopping Experience

We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.

What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…

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Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments

Tailor-Made...just for you.

In your marketing strategies, you should be working hard to tailor your message to specific audiences. Luckily, Google has a tool that can be used to help you. It allows us to show a certain piece of content to an audience if it meets a certain criteria. Learn more by watching this week's Hard Facts with Samantha!…

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Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments

Why Changing Your Mindset as a Business Owners is so Difficult

Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.

 

While…

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Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments

How to Get More Customers Without Increasing Your Budget

Quick question -- do you think that advertising has changed in the last 5 years? 

On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.

Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be…

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Added by Paul Potratz on March 1, 2017 at 6:30am — No Comments

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!…

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Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments

And...we're live!

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.

In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!

We’d love to hear what you have to…

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Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments

What does change mean to you?

I was live on Facebook...did you catch it? Learn why change is such a necessary evil.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: …

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Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments

How to Increase YouTube Video Views

Have you ever wanted to increase the number of views on your YouTube videos?

Of course you have!

Who wouldn’t?

But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the…

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Added by Paul Potratz on November 18, 2016 at 12:30pm — No Comments

Looking to Buy or Sell Your Business?

If you’re looking to buy or sell a business, this episode is for you!

Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. 

On this week’s Think Tank Tuesday, Paul…

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Added by Paul Potratz on November 8, 2016 at 12:30pm — No Comments

Start Texting Your Customers!

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…

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Added by Paul Potratz on November 4, 2016 at 2:04pm — No Comments

Feeling Under the Weather?

Do you have one of these 5 marketing viruses?

It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know)…

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Added by Paul Potratz on November 1, 2016 at 1:30pm — No Comments

We're SO Excited...

We just launched our new site! 

Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week. 

This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:…

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Added by Paul Potratz on October 28, 2016 at 1:06pm — No Comments

It's About Damn Time!

Finally. Google has recently wrapped up two new updates.

Cross-device remarketing is definitely something that has been needed for businesses.

It will now allow you to advertise your products across multiple devices.

You might be thinking, “couldn’t we do…

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Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments

How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! 



There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.



For more information, watch Samantha in this week's Hard…

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Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments

Does Email Marketing Still Work?

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. 

This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially.  By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…

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Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments

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