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All ADM Blog Posts Tagged 'potratz' (108)

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…

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Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments

Can we still be friends?

So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's…

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Added by Paul Potratz on August 1, 2014 at 1:30pm — No Comments

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership Profitable

Stop valuing quantity over…

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Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments

I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

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Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.



This week on Hard…

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Added by Paul Potratz on July 18, 2014 at 11:40am — No Comments

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…



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Added by Paul Potratz on July 15, 2014 at 8:57am — 1 Comment

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…

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Added by Paul Potratz on July 11, 2014 at 9:09am — No Comments

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…



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Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments

Are These Valuable Leads Going Unqualified?

4 out of 10 of this type of…

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Added by Paul Potratz on June 13, 2014 at 12:56pm — No Comments

Learn How A Honda Store Achieves 137% Fixed Coverage

Find Out About The Strategies That Led To It's Success



In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.



Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…



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Added by Paul Potratz on June 10, 2014 at 9:25am — No Comments

Brace Yourself, CASL Is Coming!

Beginning July 1, new Canadian Anti…

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Added by Paul Potratz on May 30, 2014 at 9:32am — No Comments

Do You Understand Search Algorithms?



Google and Bing are constantly fine-tuning their search engine algorithms to provide better results for users. With all the recent changes in search, it's easy to get confused on how search engines work, and how businesses should be using them to get the best results from their search campaigns.



On this episode of Think Tank Tuesday, Paul explains… Continue

Added by Paul Potratz on May 27, 2014 at 9:30am — 9 Comments

Do You Respond Well To Customer Reviews?

Whether positive or negative, customer reviews have a major impact on your brand’s reputation. It’s…
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Added by Paul Potratz on May 23, 2014 at 8:56am — 1 Comment

Do You Know How To Compete?


Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.

Visit our website: http://www.ppadv.com
Like us on Facebook: http://www.facebook.com/PotratzAdvertising
Follow us on Twitter: @Potratz

Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments

What Is Your Personal Image?







With everything going digital in recent years, we often forget that some things can use a personal touch. That's why it's important to work on your individual image to increase customer experience. Find out how you can make yourself more marketable.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for improving your own… Continue

Added by Paul Potratz on May 16, 2014 at 10:43am — No Comments

Are You In Uncharted Territory?

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Added by Paul Potratz on May 13, 2014 at 1:30pm — No Comments

Cloudy With A Chance Of Sales

You can't control the weather, but you can control how your dealership responds to major weather events. Find out how your dealership can be the sunshine after the storm by helping shoppers who have recently been affected by these conditions.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for responding to bad weather in your…

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Added by Paul Potratz on May 2, 2014 at 6:30am — No Comments

Are You Engaging Your Shoppers?

On this week's Think Tank Tuesday:

  • Find out what tool your website is missing…
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Added by Paul Potratz on April 29, 2014 at 12:47pm — No Comments

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